Mindbody Announces Strategic Partnership with DivaDance to Elevate Dance Fitness Experience
Posted: April 2, 2024 in Suppliers
Mindbody
SAN LUIS OBISPO, CA – Mindbody, a leading experience technology platform for the wellness industry, announces a partnership with DivaDance, the dynamic pop-music inspired dance phenomenon. This strategic alliance is poised to revolutionize the dance fitness industry, offering an enhanced experience to the DivaDance community and beyond.
“We are thrilled to partner with DivaDance®, a brand that aligns seamlessly with our mission of promoting wellness and inclusivity,” said Fritz Lanman, CEO of Mindbody. “This collaboration represents a fusion of innovative technology and the uplifting power of dance, bringing a unique and exhilarating fitness experience to DivaDance® enthusiasts.”
DivaDance®, with its core values of inspiring confidence and building community, has been a trailblazer in the dance fitness space since its inception. The company, which began franchising in 2017, provides all-levels dance choreography classes, parties, and programs in a judgment-free environment designed for ages 18 and up.
The partnership will see DivaDance® utilizing Mindbody’s Ultimate Plus solution, featuring cutting-edge Messenger AI and Technical Account Management. Mindbody’s Ultimate Plus solution empowers businesses with robust tools for seamless scheduling, secure payment processing, and enhanced communication through Messenger AI. The addition of Technical Account Management ensures that businesses receive personalized support to maximize the benefits of the software. This powerful combination will not only streamline business operations for DivaDance®, but also elevate the overall customer experience.
Jami Stigliano, Founder & CEO of DivaDance®, shared, “Partnering with Mindbody will elevate the experience of our franchise owners by creating operational efficiencies and increasing revenue through exciting new marketing channels. The Mindbody team deeply understands our brand, and we’re energized by their commitment to our growth.”
