Club Insider

Matrix Fitness Expands Sales Team with Four New Hires

Posted: May 11, 2015 in Suppliers

Matrix: Strong, Smart, BeautifulMatrix: Strong, Smart, Beautiful

COTTAGE GROVE, WI – Matrix Fitness is excited to announce the addition of four new members to the sales team. The new hires include Bruce Kaplan and Ken Boardman, dealer business development managers; Erik Haessly, mountain west territory manager; and Curt Szado, northeast territory manager.

“Over the past five years, Matrix has experienced impressive growth due to increased global sales. In order to support our growing company and provide a superlative customer experience, we needed to expand our team.” said Kent Stevens, executive vice president of commercial sales at JHTNA. “All of these gentlemen bring years of industry experience and knowledge to the company. Their commitment to taking customer satisfaction to the next level will be essential for the continued growth of the Matrix brand.”

Kaplan will support dealer development in the southwest region while Boardman will manage the northeast region. Haessly will support the mountain west territory, which consists of Utah, Ariz., Colo. and N.M. Szado will support the northeast territory of Maine, N.H., Mass., R.I., Conn., N.Y. and VT.

“Last year, Matrix had a 19 percent global sales growth rate in all regions, including North America, South America, EMEA and Asia Pacific,” Stevens said. “We are the fastest growing commercial fitness brand in the industry, which is why we intend to continue expansion of our team throughout the year.”

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