Hyperice Secures Strategic $100M+ Growth Capital Facility Investment from Industry Leader, Atlas Credit Partners
Posted: July 13, 2023 in Suppliers
Hyperice
HOUSTON, TX – Atlas Credit Partners, an asset management firm specializing in investing and partnering with growth-oriented businesses, announces a +$100M strategic growth capital facility investment in Hyperice, a leading holistic high-performance wellness brand. Atlas Credit Partners’ investment will support Hyperice’s mission to help everyone on earth move better, live better, and be better through improved physical movement. It follows an incredible year of innovation after Hyperice added five new award-winning products to its line of high-performance wellness technology.
The introduction of the Hypervolt Go 2 has given athletes everywhere the ability to take percussion massage on the go for relief anywhere. Hyperice then followed with two new iterations in the Normatec line: Normatec 3, a fully redesigned experience to make dynamic air compression more accessible, and the Normatec Go, an expansion of the iconic Normatec line so users can experience dynamic air compression while on the move. Shortly after Normatec, Hyperice introduced two new products to their Venom line: Venom 2 and Venom Go, the most innovative heat and massage wearables on the market providing soothing relief anywhere on the body. Hyperice was also named to the annual Inc. 5000 list of the fastest-growing private companies in America.
“This growth capital facility enhances our ability to develop and deliver cutting-edge products and technologies to optimize recovery and performance for people all around the globe,” said Jim Huether, CEO of Hyperice. “The team at Atlas Credit Partners is world-class, and we are excited to work closely together to execute our growth plans and take recovery to the next level.”
Atlas Credit Partners has a history of successful growth investments, having invested $750 million in growth partnerships last year, leveraging the company’s 70 years of combined business experience at top-tier institutions to help its portfolio companies accelerate their business plans and expand their reach.
“At Atlas Credit Partners, we pride ourselves on undertaking a true partnership-based approach with our portfolio companies. We are excited to support the Hyperice team as they build on their previous successes and reach new heights,” said Drew Mallozzi, Chief Investment Officer and Managing Partner at Atlas Credit Partners. “We are always looking for compelling companies ready to take the next step in their growth trajectory, and we look forward to seeing Hyperice achieve their goals this year and in the future.”
