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Crunch Franchisee Announces Purchase of Two New Locations in Dallas, Texas

Posted: July 12, 2023 in Chains

Crunch FranchiseCrunch Franchise

NEW YORK, N.Y. – Crunch Franchisee, CR Fitness Holdings, announces the purchase of two new gyms in Allen and North Richland Hills in Dallas, Texas. Formerly big-box gyms operating under a different brand, these locations will be taken over as Crunch gyms on August 1 and will join CR Fitness’ roster of 50 gyms across Texas, Florida, Georgia and North Carolina.

Joining two other Dallas Crunch locations in Frisco and Arlington, Crunch Allen and North Richland Hills are spacious 38,000 and 37,000 square foot fitness facilities, respectively, and will offer premier state-of-the-art equipment and amenities. These locations are a key addition to CR Fitness’ portfolio and growth strategy to own and operate 100 clubs by the year 2026.

“We were thrilled at the opportunity to purchase these two gyms and breathe new life into them under the Crunch Fitness brand and model,” said CR Fitness Holdings CEO Tony Scrimale. “Both new members and those that are grandfathered in will have access to high-quality equipment, a variety of unique fitness classes, and exceptional trainers. We are excited to continue our vision of growth and success for CR Fitness.”

CR Fitness is owned by Vince Julien, Geoff Dyer, Tony Scrimale, and Jeff Dotson, who together, have more than 150 years of experience in the fitness industry. CR Fitness has doubled in growth over the last several years with plans to build fifteen to twenty new clubs per year.

Crunch is the fastest-growing full-size fitness franchise with a solid track record of club openings, including commitments to open an additional 1,200+ franchise locations. Offering the best value in the low-price gym segment, Crunch provides its more than two million members spacious, modern clubs, leading proprietary group fitness programming, the HIITZoneā„¢, a unique high-intensity interval group training program, top-notch personal trainers, and essential Relax and Recover areas.

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