Escape Fitness Launches MOVE IT Calorie Burning Group Training Program
Posted: August 31, 2016 in Suppliers
Escape Fitness
CINCINNATI, OH – Bringing functional training equipment to life in a dynamic calories burning program, Escape Fitness has launched MOVE IT, a functional, high intensity interval training solution for groups, studios and fitness facilities.
MOVE IT is a complete fitness club/studio package that includes staff training, and operations and marketing support alongside its fun, challenging, self-paced workout that delivers results, and ultimately, improves member retention.
With MOVE IT, clients of all ability levels train together on a full range of functional equipment through a series of zone escalations, increasing intensity as they go. With Adjustment Hurdles, CMTs, GRIPRs, Ridge Rollers, Sandbags, Speed Ladders, Corebags, Fitness Bulgarian Bags, Multi Grip Med Balls, Rubber Kettlebells and Slamballs, the harder users train, the bigger the calorie burn. In fact, MOVE IT pushes clients to train at 80% of their maximum heart rate–entering into the excess post-exercise oxygen consumption phase–so they burn calories hard during and after their workout.
Developed over a three-year period by Escape’s head of education and programming, Tommy Matthews, sessions are fast-paced, subtly competitive, varied and not easily imitated. This, coupled with the fact that it brings functional training equipment to life in a way no other program does, makes MOVE IT a tool fitness facilities can use to reach out to existing members plus attract new ones.
MOVE IT also tackles three of the major practical challenges gyms face: space use, training, and staff retention.
“Valuable gym floor space calls for multi-purpose functional training areas. MOVE IT creates a functional training area that easily becomes PT session ready,” said Tommy Matthews, head of education and programming, Escape Fitness. “And, MOVE IT, with its ready-to-run workouts, ensures the functional training itself is delivered consistently and successfully, regardless of who runs the session. Further, MOVE IT helps improve job satisfaction as PTs take on the role of training champion, with extra responsibility and the potential for extra income.”
