Club Insider

Daxko Announces Steve Ayers as Vice President of Mid Market Sales for the Club Market

Posted: February 19, 2020 in Suppliers


BIRMINGHAM, AL – Daxko, a member-based health and wellness industry software and payments provider, has announced that Steve Ayers has joined the company as Vice President of Mid Market Sales for their Club Market. Ayers will lead Daxko’s strategies for targeting growth in the fitness mid-market segment. He reports directly to Jeff VanDixhorn, Daxko’s Chief Revenue Officer for the Club Market.

Ayers, a fitness, software, and payments veteran, brings an impressive track record to Daxko with previous roles as Chief Revenue Officer, Chief Financial Officer, and franchise gym owner.

“I am thrilled to have the opportunity to partner with the leading software company within the health and fitness space,” says Steve Ayers. “I have quickly realized we both have the same goals in mind; cutting-edge technology and the industry’s best customer service.”

“We are excited to have Steve join Daxko’s Club Market Sales Team. His experience and and insights are invaluable as a welcome addition to the Daxko family,” states Ron Lamb, CEO. “We are looking to continue our trajectory of rapid growth in the Club Market and Steve, leading our Mid Market Sales Team, will be a great addition to our already strong Enterprise Sales Team, lead by Nick Thornton.”

“I could not be more happy about Steve Ayers joining Daxko’s Club Market Sales Team and Club Automation brand. Steve not only has extensive experience in the club software industry but also has roots in club management,” says Jeff VanDixhorn, CRO. “His deep understanding of the needs of club operators and members, as well as his passion for serving this industry, aligns with my personal motivation for founding Club Automation and continuing to lead Daxko’s Club Market portfolio of technology offerings including Club Automation, CSI Spectrum, TennisSource and GroupEx Pro.”

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