Core Health & Fitness and EGYM Announce Strategic Partnership
Posted: December 5, 2023 in Suppliers
Core Health & Fitness
VANCOUVER, WA – Core Health & Fitness, home to Star Trac and StairMaster commercial fitness products, and EGYM, a global leader in fitness technology, announce their strategic partnership aimed at transforming the cardio workout experience. The collaboration brings together Core’s innovative cardio equipment and EGYM’s cutting-edge fitness technology to provide gym-goers with an unparalleled workout experience.
As part of their dynamic partnership, EGYM and Core will work closely together on a state-of-the-art cardio integration that was recently kicked off by both product teams and is expected to launch early next year. The integration is part of Core’s launch of the next-generation Android-based Star Trac and StairMaster cardio displays, combined with EGYM’s advanced software to provide gym members with seamless connectivity and real-time data tracking.
Both EGYM and Core Health & Fitness are committed to pushing the boundaries of innovation and excellence in the fitness industry. This partnership represents a significant milestone in their shared mission to provide individuals, gyms, and fitness facilities with the tools and technology necessary to achieve optimal results for both their business and their members.
Beyond the corporate alliance, this partnership is uniquely fortified by the personal and long-standing relationship between Core’s newly appointed CEO Bryan K. O’Rourke, and EGYM’s Chief Product Officer John Ford. Both serve on the Fitness Industry Technology Council’s board and have collaborated over many years.
Bryan and John’s shared enthusiasm for fitness and technology first sparked a kinship that has grown in tandem with their respective business ventures, sharing insights and visions that have significantly contributed to the natural synergy between Core and EGYM.
“The partnership with EGYM is much more than a business venture; it’s a culmination of years of mutual respect and shared aspirations,” said Bryan. “John and I have always been aligned in our mission to elevate fitness experiences through innovation. This partnership is a testament to that bond. In addition, I have had a chance to develop a great relationship with EGYM’S CEO Philipp, who I greatly admire.”
Philipp Roesch-Schlanderer of EGYM mirrors this sentiment. He said, “Our relationship with Bryan and Core Health & Fitness is built on a foundation of trust and common goals. We’ve always admired their dedication to excellence, and it’s an honor to bring our collective vision to life through this partnership.”
