ClubIntel Announces the Release of the 2018 International Health/Fitness Industry Trend Study – What’s All The Rage?
Posted: December 20, 2018 in Suppliers
DALLAS, TX – ClubIntel, a global leader in conducting market research related to the health/fitness industry, announces the publication of the 2018 International Health/Fitness Industry Trend Study – What’s All the Rage?
This comprehensive fitness industry trend study, now in its fourth year, explored 105 industry trends across four major categories: equipment, facilities, programming and technology.
Unique to this year’s study is reporting by the following key industry segments:
- Global Region: Asia, Australia, Canada, Europe, Latin America, Russia and U.S.;
- Business Model: budget clubs, mid-market clubs, premium clubs, luxury clubs, nonprofits, YMCA/YWCA/JCCs, boutique fitness studios, boutique group exercise studios and private clubs;
- Business Size: one unit, 2 to 10 units, 11 to 50 units, 51 to 100 units, and 101 or more units.
The analysis and reporting is based on responses from 1,374 operators representing approximately 19,000 facilities around the globe.
The 2018 report provided in-depth insights, such as:
- Region of the globe and business model are the two greatest influences on trend adoption providing a unique perspective into the culture and business value proposition relevant to these markets.
- European operators are significantly more likely than U.S. operators to have adopted technology; in many cases European operators are well advanced along the trend adoption curve whereas U.S. operators remain mired in the early adoption stage.
- Programming appears to be the ultimate differentiator when comparing trends across business segment, followed by technology.
- Russian operators have the highest levels of adoption when it comes to the use of social media and mobile apps; Latin American operators lead the way in the use of digital middlemen, mobile wallets and digital payment gateways and Australia is a leader in technologies such as mobile wallets and digital payment gateways.
- U.S. operators have significantly higher levels of adoption for sports-related activities while Russian operators are more likely to adopt esoteric programs such as aerial yoga, dance-related classes and exotic dance-oriented classes.
- YMCAs/YWCAs/JCCs are far more focused on serving seniors and youth than commercial clubs.
The report is available on a complimentary basis to the entire industry on ClubIntel’s website (www.club-intel.com).