Merrithew Expands Pilates Presence in Uruguay with New Fitness
Posted: September 22, 2026 in Suppliers
Merrithew
TORONTO, ON – Merrithew, a global leader in mindful movement education and equipment, has named New Fitness its exclusive distributor of equipment and accessories in Uruguay, giving fitness and wellness businesses across the country greater access to premium Pilates solutions and knowledgeable local service.
From Pilates studios and fitness facilities to hotels, spas, wellness centers, and corporate fitness spaces, operators can turn to New Fitness for equipment tailored to their space, programming needs, and business goals.
As Pilates continues to gain momentum across the global fitness and wellness industry, businesses need more than high-quality equipment to build a successful offering. Access to knowledgeable local partners can help operators make informed investment decisions and create Pilates spaces positioned for long-term growth.
“Uruguay is an exciting market with growing potential for Pilates, and we see tremendous value in working with a partner that understands the local fitness landscape. New Fitness brings strong market knowledge and established relationships with fitness professionals and businesses across the country. Together, we can help studio owners confidently invest in the quality equipment they need to build and grow successful Pilates offerings.”
— Jim Heidenreich, Chief Executive Officer, Merrithew
For New Fitness, adding Merrithew’s professional Pilates portfolio complements its existing fitness offering and broadens the solutions available to businesses looking to introduce Pilates programming or expand an established operation.
“We’re excited to bring Merrithew’s equipment and accessories to customers across Uruguay. We’re seeing growing interest in Pilates from businesses introducing new programming as well as established operators looking to expand. Merrithew’s reputation for quality, innovation, and professional performance makes this a natural fit for New Fitness, and we look forward to helping our customers bring their Pilates plans to life.”
— Mauro Radzinski, Managing Director, New Fitness
The agreement also advances Merrithew’s international distribution strategy, extending its network of experienced partners and making premium Pilates solutions more accessible to businesses in key markets worldwide.
