Health and Fitness Club Industry News
Sunday, October 19th, 2025
Gold’s Gym Powers Through 2025 With Strategic Expansion
Posted: July 31, 2025 in Chains
DALLAS, TX - Gold's Gym continues to evolve its iconic brand, inspired by its famous "Mecca of Bodybuilding" in Venice Beach, with a recently opened corporate flagship location in Austin, Texas; a premium Beverly Center location in Los Angeles and North America's first HYROX Performance Center in Little Elm, Texas. The strategic expansion across key markets demonstrates Gold's Gym's commitment to innovation and accessible strength training nationwide as the company celebrates 60 years as a global leader in the fitness industry. Read More...
VASA Fitness Opens Fourth Colorado Springs Location with First-Ever Cold Plunge
Posted: July 31, 2025 in Chains
COLORADO SPRINGS, CO - VASA Fitness, one of the largest high-value, low-price operators of fitness clubs in the U.S, announces the grand opening of its newest club in Colorado Springs. This marks VASA's 15th location in Colorado and fourth in the Colorado Springs area, further expanding its footprint and commitment to the local community. Read More...
Life Time Launches Complimentary AI Health Companion for Everyone: “Just Ask L•AI•C”
Posted: July 30, 2025 in Chains
CHANHASSEN, MN - First launched in beta in May 2024, L•AI•C is continuously evolving to bring Life Time's unparalleled Healthy Way of Life ecosystem to subscribers, leveraging generative AI that is deeply integrated with Life Time's systems, ensuring high-quality, trusted and personalized responses unlike systems that source information from who-knows-where across the web. Now available to everyone through the complimentary Life Time app, L•AI•C (pronounced "lay-see") delivers instant, science-backed guidance for fitness, nutrition, recovery and more, all fueled by Life Time's decades of health and wellness expertise. Read More...
Echelon Implements Advanced Security Measures to Prevent Any Unwarranted Access To Fitness Equipment Data
Posted: July 30, 2025 in Suppliers
NEW YORK, N.Y. - Echelon Fitness, a leading provider of connected fitness equipment and services, announces the implementation of comprehensive security enhancements across its product portfolio incorporating jailbreak detection mechanisms into the equipment firmware to identify compromised devices, revoke certificates and prevent certain features from functioning. Read More...
Workout Anytime Accelerates Growth in 2025: New Leadership, NIL Initiatives and Franchise Expansion Signal Strong Midyear Momentum
Posted: July 29, 2025 in Chains
ATLANTA, GA - Workout Anytime, the premium 24/7 fitness franchise with more than 200 locations nationwide, is entering the second half of 2025 with strong momentum. The brand has signed three new franchise agreements and finalized eight leases year-to-date. These milestones follow a major leadership transition that took place in Q2 when Pugh, the brand’s largest franchisee, was named CEO. Read More...
Health & Fitness Association Hires Director of Strategic Partnerships
Posted: July 29, 2025 in IHRSA
BOSTON, MA - The Health & Fitness Association (HFA) has expanded its business development team with the hiring of Winston Moore Jr. as Director of Strategic Partnerships. In this role, Moore will establish and maintain strategic relationships with corporations, foundations, government entities and nonprofits to build high-impact alliances that support HFA’s policy, programming and growth objectives. Read More...
Amanda Cass Named President & COO of the American Council on Exercise
Posted: July 29, 2025 in Suppliers
SAN DIEGO, CA - The American Council on Exercise (ACE) announces the promotion of Amanda Cass, SHPR, to the role of President & Chief Operating Officer. This leadership transition marks a significant milestone as ACE celebrates its 40th anniversary, underscoring the organization’s commitment to shaping the next several decades of influence and impact in the health and fitness industry. Read More...
Life Time Announces Groundbreaking Singles Pickleball Tournament in October – LT Open – with $250,000 Prize Purse
Posted: July 22, 2025 in Chains
CHANHASSEN, MN - Life Time (NYSE: LTH), a leading owner and operator of more than 800 dedicated pickleball courts across North America, announces its inaugural pickleball tournament, the LT Open. Dedicated to elevating singles play in the sport, the tournament will take place from October 11 - 19 at Life Time Peachtree Corners in Atlanta and feature a $250,000 prize purse. Read More...
Life Fitness / Hammer Strength Announces Sponsorship of the 2025 Faces of Fitness Chicago
Posted: July 22, 2025 in Suppliers
ROSEMONT, IL - Life Fitness / Hammer Strength, a global leader in commercial fitness equipment, announces its sponsorship of the 2025 Faces of Fitness Chicago to be held at River North, Chicago. Life Fitness / Hammer Strength is committed to supporting initiatives that promote our common purpose: to empower the world to work out, inspiring healthier lives together. Read More...
Echelon Fitness Acquires FORTË, Rebranding Division as “ELEVATE by Echelon” to Expand Global Fitness and Wellness Reach
Posted: July 22, 2025 in Suppliers
CHATTANOOGA, TN - Echelon Fitness, a recognized leader in intelligent fitness and wellness solutions, announces its acquisition of FORTË, a cutting-edge B2B fitness streaming platform. As part of the acquisition, Echelon is rebranding the division "ELEVATE by Echelon." Read More...
ACSM Announces Nation’s Fittest Cities: Food Insecurity, Wildfires and Pickleball Emerge as Factors
Posted: July 22, 2025 in Suppliers
INDIANAPOLIS, IN - Despite a significant increase in Americans’ aerobic and strength activity, external factors like smoke-filled air and the lapse of a COVID-era food program may be making us less fit overall. Those are the primary conclusions from the 18th annual ACSM American Fitness Index (Fitness Index) rankings published by the American College of Sports Medicine (ACSM) and the Elevance Health Foundation, the philanthropic arm of Elevance Health, which annually tracks how well the 100 largest U.S. cities support healthy, active lifestyles. Read More...
Precor Partners with New Distribution Partner, Canali System in Italy
Posted: July 22, 2025 in Suppliers
WOODINVILLE, WA - Precor, global provider of premium fitness and wellness solutions, announces Canali System as its new exclusive distributor for the Italian market. In this new relationship, Canali System assumes responsibility for sales, installation, service and warehousing of Precor's products, giving Precor direct representation in the region and ensuring world-class service levels and support. Read More...
Crunch Franchise Brings State-of-the-Art Fitness Facility to San Antonio, Texas
Posted: July 18, 2025 in Chains
SAN ANTONIO, TX - Crunch Fitness announces the opening of their 6th San Antonio location: Crunch Westlakes. The $10 million, 54,000-square-foot state-of-the-art fitness facility will open its doors in Fall 2025. Operated by Crunch Fitness franchisee The Undefeated Tribe, Crunch Westlakes will create a new fitness offering for residents of San Antonio. Read More...
Planet Fitness Awards $250,000 in Scholarships to 50 Boys & Girls Clubs of America Teens for Their Commitment to Promoting Judgement Free Values
Posted: July 15, 2025 in Chains
HAMPTON, N.H. - Planet Fitness, one of the largest and fastest-growing franchisors and operators of fitness centers with more members than any other fitness brand, announces the recipients of its annual Judgement Free Generation scholarship, which awards teens for their continuous support of promoting inclusion, acceptance and kindness in their communities. Fifty Boys & Girls Clubs high school seniors across the U.S. were awarded $5,000 each toward furthering their education and will join the "JFG Squad," Planet Fitness' network of scholarship winners. Half of this year's Judgement Free Generation scholarship winners represent first-generation college students. Read More...
Daxko Appoints Aldor H. Delp as President of Boutique Segment
Posted: July 15, 2025 in Suppliers
BIRMINGHAM, AL - Daxko, a leading technology partner for health, fitness, and wellness organizations, announces the appointment of Aldor H. Delp as President of Boutique. This strategic move emphasizes Daxko’s long-term commitment to evolving its boutique business and delivering smarter, more integrated solutions for gyms, martial arts academies and boutique fitness studio operators. Read More...
National Strength and Conditioning Association Foundation Announces 2025 Grant Recipients
Posted: July 14, 2025 in Suppliers
COLORADO SPRINGS, CO - The National Strength and Conditioning Association (NSCA) Foundation announces the recipients of its 2025 Research, Coaching Advancement and Equipment Grants. This cycle, the Foundation will award nearly $175,000 in research funding and resources to 12 deserving NSCA Members. These grants reflect the Foundation’s ongoing commitment to advance the science and practice of strength and conditioning through evidence-based research. Read More...
Crunch Franchise Brings State-of-the-Art Fitness Facility to Lexington, Kentucky
Posted: July 10, 2025 in Chains
LEXINGTON, KY - Crunch Fitness announces the opening of Crunch Lexington in Lexington, Kentucky. The $5 million, 40,000-square-foot state-of-the-art fitness facility will open its doors in Winter 2025. Operated by Crunch Fitness franchisee Fitness Ventures LLC, Crunch Lexington will create a new fitness offering for residents of Lexington. Fitness Ventures LLC owns and operates Crunch Fitness locations across the U.S. Crunch Lexington will be Fitness Ventures' 5th location in Kentucky and 75th nationwide, and the franchisee has plans to open at least 10 more locations this year. Read More...
Club Pilates Celebrates First Film Collaboration with Disney’s Freakier Friday
Posted: July 10, 2025 in Chains
IRVINE, CA - Club Pilates, the largest Pilates brand, announces its first ever collaboration with Disney in celebration of the theatrical release Freakier Friday, which is set to hit theaters on August 8th. Inspired by the film’s themes of self-discovery, transformation and fresh perspective, Club Pilates’ new campaign will invite both members and prospects to “come as you are and leave as who you’re becoming.” Read More...
Sportsart Flexes With High-Performance Strength Training Equipment
Posted: July 10, 2025 in Suppliers
SEATTLE, WA - SportsArt, a global leader in sustainable fitness equipment, delivers strength training equipment designed to meet the evolving needs of modern fitness facilities while upholding the company’s longstanding commitments to innovation, quality and environmental responsibility. Read More...
EoS Fitness Hits Milestone, Expands Footprint and Philanthropy in Q2
Posted: July 9, 2025 in Chains
DALLAS, TX - EoS Fitness closed out a powerful second quarter, surpassing 1.5 million members, launching new amenities and rallying together communities nationwide to make a positive impact. EoS signed 11 new leases and opened the following state-of-the-art facilities during the quarter, bringing a blend of high-end strength training and cardio equipment, innovative recovery options, signature amenities and cutting-edge programming to new markets and communities. Read More...
