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Health and Fitness Club Industry News

Saturday, July 11th, 2026

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HFA Engages Hans Muench as Ambassador for the 2025 HFA European Congress
Posted: June 5, 2025 in HFA

BOSTON, MA - The Health & Fitness Association (HFA) has signed an agreement with Hans Muench, former Europe Director for HFA, to serve as Ambassador for the 2025 HFA European Congress, which will occur October 2 - 4 in Amsterdam. Muench will use his connections with health club operators and suppliers gained during the past 30 years in the fitness industry to help secure sponsorships and attendees to the Congress, particularly from Germany, Austria, Switzerland, Belgium, Netherlands and Luxembourg. Read More...

CR Fitness Holdings Opens 85th Crunch Fitness Location with State-of-the-Art Facility in Gainesville, Georgia
Posted: June 4, 2025 in Chains

GAINESVILLE, GA - CR Fitness Holdings, the nation's fastest-growing franchisee of Crunch Fitness, announces the grand opening of their upcoming location, Crunch Gainesville, Georgia, its 14th location in the Atlanta metropolitan surrounding area. This state-of-the-art, brand new 40,158-square-foot fitness center represents a $5 million investment and is the first Crunch Fitness in the city of Gainesville, Georgia. CR Fitness Holdings is on track to operate 100 locations nationwide by 2026. Read More...

Equinox Appoints Bindu Shah as Chief Marketing Officer and Chief Digital Officer
Posted: June 4, 2025 in Chains

NEW YORK, N.Y. - Equinox, the authority in high-performance luxury lifestyle, announces the appointment of Bindu Shah as Chief Marketing Officer and Chief Digital Officer. She is responsible for leading the development and execution of the brand's comprehensive marketing and digital strategy, with a focus on deepening brand awareness and driving both member acquisition and retention through seamlessly integrated experiences. Read More...

Life Time Comes to Idaho with Opening of Life Time Eagle
Posted: June 4, 2025 in Chains

EAGLE, ID - Life Time (NYSE: LTH), the nation's premier healthy lifestyle brand, opens phase one of its highly anticipated Life Time Eagle athletic country club. This initial opening centers around racquet sports, featuring nine indoor pickleball courts, six indoor tennis courts, a viewing area with lounge seating and a pro shop. The full 135,000-square-foot club experience is on schedule to open in summer 2026. Read More...

Bay Club Continues Investment Sprint With the Acquisition of 425 Fitness
Posted: June 2, 2025 in Chains

SAN FRANCISCO, CA - The Bay Club Company (“Bay Club”) announces the acquisition of 425 Fitness, a highly regarded group of fitness clubs in the greater Seattle area with three locations in Bothell, Redmond and Issaquah. The acquisition strengthens the Bay Club presence in Seattle and furthers its commitment to building vibrant, local communities throughout the Pacific Northwest, with its innovative Campus model centered on sports, outdoor recreation and active lifestyle experiences. Read More...

Gold’s Gym SoCal Sweeps International Accolades at 2025 Leadership Conference
Posted: June 2, 2025 in Chains

LOS ANGELES, CA - Gold’s Gym SoCal made a commanding impression at the 2025 Gold’s Gym International Leadership Conference, taking home six top honors across five competitive categories for its standout performance in 2024, the most awards earned by any franchise group globally. From membership and personal training to retail success and franchise leadership, Gold’s Gym SoCal stood out for its consistent performance, strategic execution and unwavering commitment to member experience. Read More...

UFC GYM Unveils Powerful Franchise Opportunity with UFC GYM Jiu-Jitsu
Posted: June 2, 2025 in Chains

LAS VEGAS, NV - UFC GYM, the groundbreaking extension of UFC, is introducing its newest franchise offering: UFC GYM Jiu-Jitsu. This signature studio model, featuring nearly 2,500 square feet of space dedicated to practicing one of mixed martial arts' most popular practices, is designed to deliver world-class Jiu-Jitsu instruction, integrated MMA-inspired programming and a strong community culture, making it an exciting business opportunity for passionate martial artists and entrepreneurs alike. Read More...

HFA Expands Its Global Reach With New Fitness Federation Partnerships in Turkey and North Macedonia
Posted: June 2, 2025 in HFA

BOSTON, MA - The Health & Fitness Association (HFA) is expanding its global reach by strengthening partnerships with fitness federations worldwide in an effort to promote that exercise is preventive medicine. Collaboration with regional federations representing health club and studio operators plays a crucial role in achieving this goal. In May, HFA formalized agreements with two key federations: the Turkish Bodybuilding and Fitness Federation (TVGFBF) and North Macedonia Active. Read More...

USTA CEO Lew Sherr to Step Down
Posted: May 30, 2025 in Suppliers

ORLANDO, FL - The United States Tennis Association announces that Lew Sherr is stepping down as CEO, effective June 30. Sherr has accepted a new professional opportunity outside of tennis, with more details forthcoming in the near future. Upon Sherr’s departure, USTA Board Chairman, Brian Vahaly, and Chief Operating Officer and Chief Legal Officer, Andrea Hirsch, will serve as interim Co-CEOs while the organization conducts a search for its next leader. Read More...

Pvolve Secures Five New Leases, Exceeding 50+ Studios in Development
Posted: May 28, 2025 in Chains

NEW YORK, N.Y. - Pvolve, the clinically backed fitness franchise that strengthens, stabilizes and mobilizes the body, is accelerating its nationwide growth with the signing of five new studio leases across four key U.S. markets. With over 50 locations in development, the brand continues to gain momentum in the booming wellness and boutique fitness sector. Read More...

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