Health and Fitness Club Industry News
Saturday, July 11th, 2026
Morrow Hill Announces Exclusive Partnership with Xponential Fitness
Posted: August 6, 2025 in Chains
DALLAS, TX - Morrow Hill, a premier commercial real estate firm specializing in franchise real estate, announces an exclusive partnership with Xponential Fitness, a curator of leading franchisors of boutique fitness brands. Through this collaboration, Morrow Hill will lead real estate efforts across Xponential Fitness' portfolio of leading brands: Pure Barre, Club Pilates, Lindora, YogaSix, BFT and StretchLab. Read More...
Primetime Fitness Expands Presence in New York Metro Area with the Acquisition of 13 Crunch Gym Locations
Posted: August 4, 2025 in Chains
NEW FAIRFIELD, CT - Primetime Fitness, an experienced Crunch Fitness developer and franchisee, announces the acquisition of 13 new Crunch locations across New York and New Jersey. The gyms were purchased from franchisees Chris Pacifico's Carey Ave Development LLC and Assaf Gal's AD Fitness LLC. This marks a major milestone in Primetime's growth strategy and expands the franchisee's total footprint to 36 locations nationwide. Read More...
Los Angeles Rams Welcome 24 Hour Fitness to the Field
Posted: August 4, 2025 in Chains
CARLSBAD, CA - 24 Hour Fitness, a leader in the health and fitness industry, is partnering up with the Los Angeles Rams to support and engage the Southern California community. This partnership combines both organizations' shared passion and unwavering commitment to health and fitness. Read More...
Extraordinary Brands Acquires CycleBar and Rumble, Cementing Its Status as a Premier Health and Wellness Franchisor
Posted: August 4, 2025 in Chains
CHARLOTTESVILLE, VA - Extraordinary Brands, a leading health and wellness franchisor dedicated to helping entrepreneurs build, scale and thrive in the boutique fitness industry, announces the acquisition of two high-profile fitness brands, CycleBar and Rumble, from Xponential Fitness (NYSE: XPOF). With this move, Extraordinary Brands now owns and operates four distinct and in-demand modalities: cycling, boxing, rowing and barre. Read More...
Life Fitness / Hammer Strength Facility Wins “Best Places to Work” Honor
Posted: August 4, 2025 in Suppliers
OWATONNA, MN and ROSEMONT, IL - The Owatonna location of Life Fitness / Hammer Strength has been named the winner in the “Best Places to Work” category in the 2025 Best of the Best – Southern Minnesota and the 2025 Best of the Best – Owatonna & Waseca Reader’s Choice awards, hosted by the Owatonna People's Press. Read More...
Leila Timergaleeva Returns to HFA as International Ambassador
Posted: August 3, 2025 in HFA
BOSTON, MA - The Health & Fitness Association (HFA) announces the return of Leila Timergaleeva to its global leadership team as Ambassador for the Caucasus region for HFA’s international events, including ChinaFit (which occurred July 19 - 21), the HFA European Congress (October 2 - 4 in Amsterdam) and MeFit Pro (October 9 - 11 in Dubai). Her appointment bolsters the HFA’s international reach even further after the appointment in June of Hans Muench as an ambassador for the HFA European Congress. Read More...
Gold’s Gym Powers Through 2025 With Strategic Expansion
Posted: July 31, 2025 in Chains
DALLAS, TX - Gold's Gym continues to evolve its iconic brand, inspired by its famous "Mecca of Bodybuilding" in Venice Beach, with a recently opened corporate flagship location in Austin, Texas; a premium Beverly Center location in Los Angeles and North America's first HYROX Performance Center in Little Elm, Texas. The strategic expansion across key markets demonstrates Gold's Gym's commitment to innovation and accessible strength training nationwide as the company celebrates 60 years as a global leader in the fitness industry. Read More...
VASA Fitness Opens Fourth Colorado Springs Location with First-Ever Cold Plunge
Posted: July 31, 2025 in Chains
COLORADO SPRINGS, CO - VASA Fitness, one of the largest high-value, low-price operators of fitness clubs in the U.S, announces the grand opening of its newest club in Colorado Springs. This marks VASA's 15th location in Colorado and fourth in the Colorado Springs area, further expanding its footprint and commitment to the local community. Read More...
Life Time Launches Complimentary AI Health Companion for Everyone: “Just Ask L•AI•C”
Posted: July 30, 2025 in Chains
CHANHASSEN, MN - First launched in beta in May 2024, L•AI•C is continuously evolving to bring Life Time's unparalleled Healthy Way of Life ecosystem to subscribers, leveraging generative AI that is deeply integrated with Life Time's systems, ensuring high-quality, trusted and personalized responses unlike systems that source information from who-knows-where across the web. Now available to everyone through the complimentary Life Time app, L•AI•C (pronounced "lay-see") delivers instant, science-backed guidance for fitness, nutrition, recovery and more, all fueled by Life Time's decades of health and wellness expertise. Read More...
Echelon Implements Advanced Security Measures to Prevent Any Unwarranted Access To Fitness Equipment Data
Posted: July 30, 2025 in Suppliers
NEW YORK, N.Y. - Echelon Fitness, a leading provider of connected fitness equipment and services, announces the implementation of comprehensive security enhancements across its product portfolio incorporating jailbreak detection mechanisms into the equipment firmware to identify compromised devices, revoke certificates and prevent certain features from functioning. Read More...
