Health and Fitness Club Industry News
Friday, May 8th, 2026
Gold’s Gym Powers Through 2025 With Strategic Expansion
Posted: July 31, 2025 in Chains
DALLAS, TX - Gold's Gym continues to evolve its iconic brand, inspired by its famous "Mecca of Bodybuilding" in Venice Beach, with a recently opened corporate flagship location in Austin, Texas; a premium Beverly Center location in Los Angeles and North America's first HYROX Performance Center in Little Elm, Texas. The strategic expansion across key markets demonstrates Gold's Gym's commitment to innovation and accessible strength training nationwide as the company celebrates 60 years as a global leader in the fitness industry. Read More...
VASA Fitness Opens Fourth Colorado Springs Location with First-Ever Cold Plunge
Posted: July 31, 2025 in Chains
COLORADO SPRINGS, CO - VASA Fitness, one of the largest high-value, low-price operators of fitness clubs in the U.S, announces the grand opening of its newest club in Colorado Springs. This marks VASA's 15th location in Colorado and fourth in the Colorado Springs area, further expanding its footprint and commitment to the local community. Read More...
Life Time Launches Complimentary AI Health Companion for Everyone: “Just Ask L•AI•C”
Posted: July 30, 2025 in Chains
CHANHASSEN, MN - First launched in beta in May 2024, L•AI•C is continuously evolving to bring Life Time's unparalleled Healthy Way of Life ecosystem to subscribers, leveraging generative AI that is deeply integrated with Life Time's systems, ensuring high-quality, trusted and personalized responses unlike systems that source information from who-knows-where across the web. Now available to everyone through the complimentary Life Time app, L•AI•C (pronounced "lay-see") delivers instant, science-backed guidance for fitness, nutrition, recovery and more, all fueled by Life Time's decades of health and wellness expertise. Read More...
Echelon Implements Advanced Security Measures to Prevent Any Unwarranted Access To Fitness Equipment Data
Posted: July 30, 2025 in Suppliers
NEW YORK, N.Y. - Echelon Fitness, a leading provider of connected fitness equipment and services, announces the implementation of comprehensive security enhancements across its product portfolio incorporating jailbreak detection mechanisms into the equipment firmware to identify compromised devices, revoke certificates and prevent certain features from functioning. Read More...
Workout Anytime Accelerates Growth in 2025: New Leadership, NIL Initiatives and Franchise Expansion Signal Strong Midyear Momentum
Posted: July 29, 2025 in Chains
ATLANTA, GA - Workout Anytime, the premium 24/7 fitness franchise with more than 200 locations nationwide, is entering the second half of 2025 with strong momentum. The brand has signed three new franchise agreements and finalized eight leases year-to-date. These milestones follow a major leadership transition that took place in Q2 when Pugh, the brand’s largest franchisee, was named CEO. Read More...
Health & Fitness Association Hires Director of Strategic Partnerships
Posted: July 29, 2025 in HFA
BOSTON, MA - The Health & Fitness Association (HFA) has expanded its business development team with the hiring of Winston Moore Jr. as Director of Strategic Partnerships. In this role, Moore will establish and maintain strategic relationships with corporations, foundations, government entities and nonprofits to build high-impact alliances that support HFA’s policy, programming and growth objectives. Read More...
Amanda Cass Named President & COO of the American Council on Exercise
Posted: July 29, 2025 in Suppliers
SAN DIEGO, CA - The American Council on Exercise (ACE) announces the promotion of Amanda Cass, SHPR, to the role of President & Chief Operating Officer. This leadership transition marks a significant milestone as ACE celebrates its 40th anniversary, underscoring the organization’s commitment to shaping the next several decades of influence and impact in the health and fitness industry. Read More...
Life Time Announces Groundbreaking Singles Pickleball Tournament in October – LT Open – with $250,000 Prize Purse
Posted: July 22, 2025 in Chains
CHANHASSEN, MN - Life Time (NYSE: LTH), a leading owner and operator of more than 800 dedicated pickleball courts across North America, announces its inaugural pickleball tournament, the LT Open. Dedicated to elevating singles play in the sport, the tournament will take place from October 11 - 19 at Life Time Peachtree Corners in Atlanta and feature a $250,000 prize purse. Read More...
Life Fitness / Hammer Strength Announces Sponsorship of the 2025 Faces of Fitness Chicago
Posted: July 22, 2025 in Suppliers
ROSEMONT, IL - Life Fitness / Hammer Strength, a global leader in commercial fitness equipment, announces its sponsorship of the 2025 Faces of Fitness Chicago to be held at River North, Chicago. Life Fitness / Hammer Strength is committed to supporting initiatives that promote our common purpose: to empower the world to work out, inspiring healthier lives together. Read More...
Echelon Fitness Acquires FORTË, Rebranding Division as “ELEVATE by Echelon” to Expand Global Fitness and Wellness Reach
Posted: July 22, 2025 in Suppliers
CHATTANOOGA, TN - Echelon Fitness, a recognized leader in intelligent fitness and wellness solutions, announces its acquisition of FORTË, a cutting-edge B2B fitness streaming platform. As part of the acquisition, Echelon is rebranding the division "ELEVATE by Echelon." Read More...
