Health and Fitness Club Industry News
Friday, July 10th, 2026
Life Time Opens Fifth Austin Athletic Country Club, Expanding in One of America’s Fastest-Growing Metros
Posted: December 31, 2025 in Chains
AUSTIN, TX - Life Time (NYSE: LTH), one of the nation's premier healthy lifestyle brands, announces the opening of Life Time South Lamar within The Bouldin development at the heart of one of Austin's most energetic neighborhoods. Read More...
24 Hour Fitness Introduces “Results Your Way,” A New Approach to Fitness in 2026
Posted: December 29, 2025 in Chains
CARLSBAD, CA - 24 Hour Fitness introduces Results Your Way, a new focus on delivering more personal, flexible and meaningful fitness experiences for members in the year ahead. Read More...
Crunch Fitness Drops “Crunch: Feel More,” A High-Energy, Music-Driven Campaign to Bring its Transformative Gym Experience to Life
Posted: December 26, 2025 in Chains
NEW YORK, N.Y. - Crunch Fitness, a leading high-value, low-price gym, announces the launch of its "Crunch: Feel More" campaign, directed by award-winning director Hype Williams and set to the iconic track, "This is How We Do It." Read More...
Americans Plan to Invest $60 Billion in Health and Fitness in 2026
Posted: December 22, 2025 in HFA
WASHINGTON, D.C. - A new nationwide survey from the Health & Fitness Association (HFA) finds that Americans plan to spend $60 billion in 2026 to support health, fitness and exercise goals and New Year’s resolutions. Read More...
Daxko Declares AI-first Strategy for the Future of Fitness and Wellness Technology
Posted: December 18, 2025 in Suppliers
BIRMINGHAM, AL - Daxko, a leading software provider for health, fitness and wellness organizations, is making a company-wide shift to an AI-first strategy, embedding artificial intelligence into the foundation of its platform architecture, operating model and partner ecosystem to modernize health and fitness club operations and member experiences. Read More...
WSJ Bestselling Author and Teamwork Expert Erica Dhawan to Deliver The HFA Show Opening Day Keynote
Posted: December 16, 2025 in HFA
WASHINGTON, D.C. - The Health & Fitness Association (HFA) announces that Erica Dhawan, an internationally recognized authority on 21st century collaboration, bestselling author and one of the world’s top 50 management thinkers, will deliver the opening day keynote address at The HFA Show 2026, taking place March 16 – 18, 2026, in San Diego. Read More...
Orangetheory Fitness Reignites Annual Transformation Challenge as Americans Prioritize Strength and Longevity
Posted: December 16, 2025 in Chains
BOCA RATON, FL - What does "transformation" really mean? A new national survey from Orangetheory Fitness (OTF) reveals that, even as weight-loss medications dominate headlines, people across the country are craving something deeper, more human and far more sustainable. Read More...
Life Fitness Launches SYNRGY
Posted: December 16, 2025 in Suppliers
ROSEMONT, IL - Life Fitness / Hammer Strength introduces SYNRGY, a training system designed to adapt to any fitness environment. With unmatched configurability and versatility, SYNRGY empowers facility operators to create dynamic, space-efficient training zones that meet the needs of every kind of exerciser. Read More...
Planet Fitness Completes Refinancing Transaction; Announces $350 Million Accelerated Share Repurchase Program
Posted: December 15, 2025 in Chains
HAMPTON, N.H. - Planet Fitness, Inc. (NYSE: PLNT) (together with its subsidiaries, the "Company") announces that it has completed its previously announced refinancing transaction. The Company also announces that it has entered into a $350 million accelerated share repurchase agreement (the "ASR Agreement") with Citibank, N.A. (the "Bank"). The Company will acquire shares under the ASR Agreement as part of its $500 million share repurchase authorization previously announced on June 13, 2024 (the "2024 Share Repurchase Program"). As of December 15, 2025, before giving effect to the ASR Agreement, approximately $350 million remained available for share repurchases pursuant to the 2024 Share Repurchase Program. Read More...
Life Time Opens Otay Ranch Athletic Country Club in Chula Vista, California Anchoring One of San Diego’s Fastest-Growing Communities
Posted: December 15, 2025 in Chains
CHULA VISTA, CA - Life Time (NYSE: LTH), one of the nation's premier healthy lifestyle brands, announces the opening of its newest athletic country club, Life Time Otay Ranch, marking the company's second location in San Diego County and the first to be built from the ground up. Located in Chula Vista's growing Cota Vera community, the more than 135,000 square-foot, two-level club and outdoor space adds to the company's growing portfolio of clubs in the state, now totaling nine with additional locations planned. Read More...
