Health and Fitness Club Industry News
Thursday, May 7th, 2026
ACE and Special Olympics International Extend Partnership to Advance Inclusive Fitness Education
Posted: January 6, 2026 in Suppliers
SAN DIEGO, CA - The American Council on Exercise (ACE) and Special Olympics International have announced the extension of their partnership to further promote inclusion and accessibility in fitness. Read More...
UFC GYM India Announces the Grand Opening of Its Newest Premium Fitness Club at Malad in Mumbai
Posted: January 5, 2026 in Chains
MUMBAI, INDIA - UFC GYM, the first major brand extension of the UFC, announces the grand opening of its latest premium training facility located in the heart of Malad West at Mith Chowki. Read More...
Zumba Launches “Your Song Is On. The World Can Wait:” A Global Campaign Celebrating The Power of Music to Move You and Your Fitness Forward
Posted: January 5, 2026 in Suppliers
MIAMI, FL - Zumba, the world's largest dance-fitness program, announces the launch of "Your Song Is On. The World Can Wait," a strategic global campaign designed to re-frame New Year fitness through the emotional power of music and the results that come from moving to it. Read More...
Merrithew Forms Partnership with Blue Fitness Ltd. in New Zealand as Part of Global Distribution Growth
Posted: January 1, 2026 in Suppliers
TORONTO, ON - Merrithew announces the expansion of its distribution network in New Zealand by forming a partnership with Blue Fitness Ltd., a priority market within its global growth strategy. Read More...
Life Time Opens Fifth Austin Athletic Country Club, Expanding in One of America’s Fastest-Growing Metros
Posted: December 31, 2025 in Chains
AUSTIN, TX - Life Time (NYSE: LTH), one of the nation's premier healthy lifestyle brands, announces the opening of Life Time South Lamar within The Bouldin development at the heart of one of Austin's most energetic neighborhoods. Read More...
24 Hour Fitness Introduces “Results Your Way,” A New Approach to Fitness in 2026
Posted: December 29, 2025 in Chains
CARLSBAD, CA - 24 Hour Fitness introduces Results Your Way, a new focus on delivering more personal, flexible and meaningful fitness experiences for members in the year ahead. Read More...
Crunch Fitness Drops “Crunch: Feel More,” A High-Energy, Music-Driven Campaign to Bring its Transformative Gym Experience to Life
Posted: December 26, 2025 in Chains
NEW YORK, N.Y. - Crunch Fitness, a leading high-value, low-price gym, announces the launch of its "Crunch: Feel More" campaign, directed by award-winning director Hype Williams and set to the iconic track, "This is How We Do It." Read More...
Americans Plan to Invest $60 Billion in Health and Fitness in 2026
Posted: December 22, 2025 in HFA
WASHINGTON, D.C. - A new nationwide survey from the Health & Fitness Association (HFA) finds that Americans plan to spend $60 billion in 2026 to support health, fitness and exercise goals and New Year’s resolutions. Read More...
Daxko Declares AI-first Strategy for the Future of Fitness and Wellness Technology
Posted: December 18, 2025 in Suppliers
BIRMINGHAM, AL - Daxko, a leading software provider for health, fitness and wellness organizations, is making a company-wide shift to an AI-first strategy, embedding artificial intelligence into the foundation of its platform architecture, operating model and partner ecosystem to modernize health and fitness club operations and member experiences. Read More...
WSJ Bestselling Author and Teamwork Expert Erica Dhawan to Deliver The HFA Show Opening Day Keynote
Posted: December 16, 2025 in HFA
WASHINGTON, D.C. - The Health & Fitness Association (HFA) announces that Erica Dhawan, an internationally recognized authority on 21st century collaboration, bestselling author and one of the world’s top 50 management thinkers, will deliver the opening day keynote address at The HFA Show 2026, taking place March 16 – 18, 2026, in San Diego. Read More...
