Health and Fitness Club Industry News
Tuesday, July 14th, 2026
Crunch Fitness Invites Members to “Feel Good, Not Bad” in New Creative Campaign
Posted: December 19, 2023 in Chains
NEW YORK, N.Y. - Crunch Fitness, one of the fitness industry's leading high-value, low-price gyms, announces the launch of its uplifting "Feel Good, Not Bad" campaign. In partnership with creative agency Familiar Creatures, this new brand mantra aligns with Crunch's mission to make serious fitness fun through a huge variety of engaging experiences that allow all members to escape life's inevitable bad moments. Read More...
EōS Fitness Doubles Down on Texas Expansion with Two New Locations
Posted: December 19, 2023 in Chains
PHOENIX, AZ - EōS Fitness is sprinting toward its growth target in Texas with the opening of two new locations in Richmond and DeSoto. The new gyms bring 90,000+ square feet of high energy, amenity-rich fitness space to the Lone Star state, keeping EōS on track to open 50 new locations in the Greater Houston Area and DFW Metroplex, and bringing thousands of new jobs to Texas by 2028. Read More...
Merrithew Announces the Appointment of Beth Gibbs-Bartel to Chief Revenue Officer (CRO)
Posted: December 19, 2023 in Suppliers
TORONTO, ON - Merrithew announces the appointment of Beth Gibbs-Bartel to the newly created position of Chief Revenue Officer (CRO). This promotion is a testament to Beth’s outstanding contributions and commitment to excellence within the company. Read More...
ACE and Special Olympics Partner to Support Fitness Inclusion
Posted: December 18, 2023 in Suppliers
SAN DIEGO, CA - ACE (American Council on Exercise) and the Special Olympics have partnered to build awareness and capacity within the fitness industry to support the inclusion of people with intellectual and developmental disabilities (IDD). Read More...
In-Shape Family Fitness Acquires National Fitness Center
Posted: December 18, 2023 in Chains
SACRAMENTO, CA - In-Shape Family Fitness (In-Shape) announces the acquisition of Knoxville, Tennessee-based National Fitness Center, marking a significant move to grow its fitness industry footprint. This acquisition marks another major fitness addition, and the first in Tennessee, to In-Shape’s progression. The team at In-Shape Family Fitness, together with the team at National Fitness Center, will now operate 70 clubs in California and Tennessee and is poised for continued growth. Read More...
TRX Partners With Xponential Brands Club Pilates and Yogasix to Create Custom Suspension Trainers
Posted: December 14, 2023 in Chains, Suppliers
DELRAY BEACH, FL - TRX, a global leader in functional training products and world-class training content, announces a first-of-its-kind collaboration with Xponential Fitness brands YogaSix and Club Pilates to create a custom TRX Suspension Trainer for both brands. The launch represents the first franchise-wide rollout of custom TRX straps and highlights the ongoing partnership between TRX and Xponential. Read More...
Equinox Announces Health Advisory Board
Posted: December 13, 2023 in Chains
NEW YORK, N.Y. - Equinox, a category leader of high-performance luxury lifestyle, announces a new Health Advisory Board that will define new frontiers in the science of fitness and health optimization for the next generation. Read More...
Xponential Fitness, Inc. Agrees to Acquire Lindora and Further Solidifies Holistic Approach to Health and Wellness
Posted: December 13, 2023 in Chains
IRVINE, CA - Xponential Fitness, Inc. (NYSE: XPOF) (”Xponential” or “the Company”), one of the largest global franchisors of health and wellness brands, announces that it has agreed to acquire Lindora, a leading metabolic health brand. Under the terms of the transaction, the 31 existing Lindora clinics will become Xponential franchise locations. The transaction is expected to close in early 2024. Read More...
Matrix Fitness Announces Project COURAGE, an Initiative That Supports Historically Black Colleges and Universities with Education, Support and Sense of Belonging
Posted: December 13, 2023 in Suppliers
COTTAGE GROVE, WI - Matrix Fitness, one of the world’s fastest growing commercial fitness brands, announces a new initiative called Project COURAGE (Creating Opportunities for the Under Represented through Authenticity Generosity and Engagement) aimed at supporting the 107 Historically Black Colleges and Universities (HBCU) in the United States. The project focuses primarily on supporting HBCU schools and creating opportunities for HBCU professionals and students, specifically those interested in fitness-related fields. Read More...
Peloton Launches The Peloton Report: A Fitness Journey To Better Understand People’s Holistic Relationship To Fitness
Posted: December 13, 2023 in Suppliers
NEW YORK, N.Y. - Peloton has released The Peloton Report: A Fitness Journey, created to achieve a greater understanding of how fitness impacts individuals physically, mentally and socially, and to inspire people to become the best version of themselves anytime, anywhere. Read More...
