Health and Fitness Club Industry News
Thursday, July 9th, 2026
Life Time Debuts First Athletic Country Club in Orlando Market with Opening of Life Time Winter Park
Posted: April 24, 2026 in Chains
WINTER PARK, FL - Life Time (NYSE: LTH) has officially opened its highly anticipated Life Time Winter Park Athletic Country Club, bringing a transformative new wellness destination to Central Florida and marking the brand's debut in the Orlando market. Read More...
HFA Launches the Fitness Industry Traffic (FIT) Tracker
Posted: April 23, 2026 in HFA
WASHINGTON, D.C. - The Fitness Industry Traffic (FIT) Tracker is a new resource from the Health & Fitness Association (HFA) that provides regular updates on foot traffic to nearly 11,000 fitness facilities across the United States. Each quarter, the FIT Tracker analyzes millions of anonymized location data points to track visits to gyms and studios nationwide, providing timely, data-driven insights into consumer engagement across four key segments... Read More...
Hollman, Inc. Launches Brand Campaign to Celebrate 50 Years Manufacturing Elite Locker Rooms and Workspaces
Posted: April 23, 2026 in Suppliers
DALLAS, TX - Hollman, Inc., the world's largest manufacturer of locker solutions, announces the launch of its first major brand campaign, timed to coincide with the company's 50th anniversary. The campaign, developed in partnership with Atlanta-based creative agency BALD, marks a defining moment for a company that has spent five decades designing and manufacturing spaces that drive performance across domains. Read More...
Matrix Fitness Appoints Tom Proffitt to Expand Professional Sports Partnerships
Posted: April 23, 2026 in Suppliers
COTTAGE GROVE, WI - Matrix Fitness announces the addition of Tom Proffitt to the US team as the Professional Sports & Athletics Strategic Account Manager. In this role, Proffitt will support performance and strength training environments across the NFL, MLB, NBA and NHL. Read More...
ABC Fitness and IPTA Partner to Support Personal Trainers and Coaches from Certification to Career Launch
Posted: April 22, 2026 in Suppliers
DALLAS, TX - ABC Fitness, through its coaching platform ABC Trainerize, and the International Personal Trainer Academy (IPTA) have announced a new partnership designed to better equip aspiring and current personal trainers with the education, tools and technology needed to build sustainable careers in the fitness industry. Read More...
BODYBAR Pilates Names Kelly Scott Madison as Agency of Record to Accelerate National Expansion
Posted: April 21, 2026 in Chains
CHICAGO, IL - BODYBAR Pilates, one of the fastest growing boutique fitness franchises in the U.S., has named Kelly Scott Madison (KSM) as its agency of record (AOR) to drive national brand growth and franchise expansion. KSM, a leading independent media agency based in Chicago, will lead brand strategy, media planning and investment, digital marketing and analytics. Read More...
Xponential Fitness Signs Largest Development Deal in Company’s History with Riser Fitness
Posted: April 20, 2026 in Chains
IRVINE, CA - Xponential Fitness, a leading curator of globally and nationally recognized boutique health and wellness brands, announces the signing of its largest multi-unit agreement in the company’s history. Riser Fitness has obtained the remaining territories in six states and has agreed to open 127 Club Pilates studios over the next five years. Read More...
Genesis Health Clubs Enters Adds Nine More Clubs, Expands Western Footprint
Posted: April 17, 2026 in Chains
WICHITA, KS - Genesis Health Clubs has expanded again, adding nine premier fitness clubs, including Colorado Athletic Clubs and New Mexico Sports & Wellness (formerly known as Wellbridge), strengthening its presence in Colorado and entering New Mexico for the first time. With this acquisition, Genesis now operates 86 clubs across 14 states. Read More...
Holmes Place Selects Precor to Support its Premium Health Club Operations Across Portugal
Posted: April 17, 2026 in Suppliers
WOODINVILLE, WA - Precor announces the selection by Holmes Place to support their Premium Health Club Operations across Portgual. The agreement fuels further upgrades across 12 clubs, supporting one of Europe’s leading premium fitness operators known for delivering high-quality fitness and wellness experiences across its European network over the last thirty years. Read More...
Life Time Reinforces Leadership in VO2 Max and Metabolic Testing with National Rollout of New Technology to its Athletic Country Clubs
Posted: April 16, 2026 in Chains
CHANHASSEN, MN - As VO2 max and metabolic health regain attention as critical indicators of fitness, performance and longevity, Life Time (NYSE: LTH) is reinforcing its long-standing leadership in the space with a national rollout of next-generation SpiroFit technology to all of its clubs. A pioneer in bringing VO₂ max and metabolic testing into a club setting in 2005, Life Time is introducing a system that furthers the benchmark for delivering lab-grade metabolic data to its members across North America. Read More...
