Workout Anytime and its Social Media Strategy Featured in 1851 Magazine
Posted: January 14, 2018 in Chains
Workout Anytime
ALPHARETTA, GA (As Published in 1851 Magazine) – In today’s world, it is essential for businesses to be present and active on digital platforms. This often includes creating an appealing website and establishing a strong social media strategy. In the world of franchising, this strategy should be distributed amongst franchisees in order to help the entire system succeed online. 1851 spoke with Sarah Troutman from Workout Anytime to get the scoop on how a business can help its franchisees thrive in a digital space.
1. Offer comprehensive training programs for franchisees.
Workout Anytime places a high value on network-wide social media usage. Sarah Troutman said, “Our social media team has daily contact with our network and is available at any time for support matters. All new franchisees go through extensive social media training that continues long after their locations open.”
2. Stay true to your company’s mission, values and foundational message.
At the end of the day, this is often why a consumer has connected with a business in the first place. Highlighting these points of differentiation will help establish loyal fans on social platforms. “Our foundational message is that of genuine support for, and service of our members,” said Troutman. “People join Workout Anytime for many different reasons, all of which are personal and important to them. Our goal at Workout Anytime is always to learn what that reason is and to do everything we can to help our members reach those personal fitness goals.”
3. Publish content that resonates with your audience.
While sharing promotional content is important for many businesses, it is best to balance this with more consumer-centric material. Troutman explained that for Workout Anytime, fans gravitate towards member spotlights, community involvement and health tips. She also explained that “anything involving Lift for the 22 is very powerful.”
4. Encourage franchise locations to engage directly with their local audience.
At Workout Anytime, community is key. Troutman noted, “The daily goal for each location is to simply share what is already happening on the ground with anyone who might join us through the “window” that IS social media. We invite our communities to join the excitement, fun, success, and actual results that our members experience every day within our clubs.”
