Venus Williams Unveils Fitness Brand at Midtown Sanctuaire
Posted: July 29, 2016 in Chains
Venus Williams
MONTREAL, CANADA – On Monday, July 25, Venus Williams launched her fitness brand, EleVen by Venus, at Midtown Sanctuaire in Montreal.
Venus Williams, tennis legend, winner of four Olympic medals, seven Grand Slam trophies, and five Wimbledon titles, chose the club to launch her collection in Canada, which makes Midtown Sanctuaire her exclusive Canadian distributor.
In town to compete for the Rogers Cup, Venus brought her powerful presence to the courts of the club, proving that Midtown deserves its long-standing reputation as the best place to play tennis in Montreal.
Arriving at 3PM, Venus hit a few forehand and backhand shots before a quick cardio training session on a stationary bicycle. At 6:30PM, she met with a group of journalists visiting Midtown for the occasion.
Warm, engaging, and extremely gracious with her answers, Venus tackled the media’s many questions with aplomb before moving to the banquet hall, where she was greeted by more than a hundred Midtown members.
Venus was then interviewed by Virginie Coossa, well-known host and a Midtown tennis member for the past eight years. Coossa asked the star many questions about the EleVen brand, her mission for the line, and her tennis success. After the interview, four members modeled Venus’s designs while the athlete described the featured items.
After the fashion show, the audience proceeded to the M Café, where the clothing was on display so potential buyers could take a closer look before ordering.
Many fashion tips and photos later, Venus and her team left Midtown for a well-deserved dinner.
Midtown Sanctuaire, a tennis innovator for the past 40 years, is the ideal partner for the collection’s launch.
When asked why she selected Midtown as the only Canadian distributor for her line of clothing, Venus answered, “Because this is a sanctuary. Everybody knows that about it, and it’s such a perfect place!”
