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TRT Holdings, Inc. To Maintain Ownership And Reinvest In Gold’s Gym

Posted: February 22, 2019 in Chains

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DALLAS, TX – TRT Holdings, Inc., the majority shareholder of Gold’s Gym since 2004, says that it has chosen to retain its ownership and reinvest in the iconic brand, and it has brought back former Chief Information Officer Adam Zeitsiff to the company in a new role as president and CEO, effective immediately.

TRT had announced in July of 2018 it would explore a possible sale of the company.

“As we worked through the exploratory process of selling the brand, we continued to see growth opportunities for Gold’s Gym in a number of areas within the fitness industry,” said TRT Holdings President Blake Rowling. “After carefully considering our options, we felt that we would be leaving too much value on the table by selling the company today.”

As president and CEO, Zeitsiff, who held the position of CIO for Gold’s Gym from 2016 to 2018, will continue to focus the company on industry-leading digital innovation, franchising and growth.

“Adam’s entrepreneurial background, hands-on leadership style, passion for the fitness industry and proven ability to execute on accelerated growth plans makes him the perfect fit to lead the brand’s evolution going forward,” Rowling said.

As CIO, Zeitsiff spearheaded digital innovations such as the development and launch of GOLD’S AMPTM, the first digital personal training app from a brick-and-mortar gym.

“I am passionate about our iconic brand and about leading this team of talented, committed and caring people,” said Zeitsiff. “We have a strong vision for the future of this company and will be laser-focused on partnering with our global franchise community to continue to grow the brand and expand our worldwide prominence in the fitness industry.”

Former Gold’s Gym CEO Brandon Bean has left the company.

“We are grateful for everything that Brandon has done for Gold’s Gym and the TRT organization over the last 12 years,” said Rowling. “He has been instrumental in many areas of our business and we wish him the best in his future endeavors.”

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