Club Insider

Tony Robbins and Pitbull Partner On Fitness Chain GRIT BXNG

Posted: April 9, 2019 in Chains


NEW YORK, N.Y. – The World’s #1 Life Strategist, Tony Robbins, and mega-entertainer Mr. Worldwide, Pitbull, have teamed up with Bill Zanker, the motivational impresario who founded The Learning Annex, to launch a new boxing fitness chain. GRIT BXNG will open its flagship location in New York City this June.

GRIT BXNG promises to take fitness entertainment to a whole new level. Classes will feature curated playlists by Pitbull and motivational content from Robbins on giant video screens inside the studio. Together, they will serve as brand advisors and investors in GRIT BXNG.

“I believe boutique fitness is an experiential business and who better to partner with than two friends who excel at creating community and WOW experiences” said Zanker. “I’m thrilled to have them in my corner.”

The GRIT BXNG 50-minute signature method will deliver high intensity, group fitness classes, with all the fundamentals of boxing at its core. Giant video screens, a million dollar light and sound system, all come together to make a workout feel like a night out. Guests can also hang out in either of the gym’s two lounges.

Known for his thrilling arena events that have impacted over 50 million people in 100 countries, Tony Robbins is hoping to motivate people beyond self-help. He says, “My life is about working with people to change their bodies, change their relationships, and change their lives. GRIT BXNG will provide a space and experience unlike any other.” Robbins has coached some of the greatest athletes in history, including the current two-time NBA Champions Golden State Warriors, last year’s Stanley Cup Champions the Washington Capitals, and tennis icon Serena Williams to name a few.

With 70 million singles sold and nearly 90 million followers, music powerhouse Pitbull was introduced to Tony Robbins’ teachings as a child and was impacted by his message of using positivity to overcome adversity. This became the philosophy Pitbull has applied throughout his life. Now friends, the duo will inspire GRIT BXNG clients both musically and motivationally during their workouts.

“With each new project I approach, the words “you can’t” and “no” are just motivators that propel me to succeed and fuel my fire. That mentality is exactly what GRIT BXNG embodies to me,” says Pitbull.

In an unprecedented move, GRIT BXNG is also currently auditioning best-in-class trainers from around the world, offering fitness superstars a paycheck of $1,000 an hour. Guests will also be able to provide a star rating for their class instructor – and pay them tips through the GRIT BXNG app just like Uber. Instructor auditions will take place in New York starting in May.

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