TITLE Boxing Club and Everlast Team Up to Bring New Fitness Concept and Boxing Products to Market
Posted: February 17, 2016 in Chains
TITLE Boxing Club
ANN ARBOR, MI – TITLE Boxing Club International, the number one fastest-growing franchise by Inc. Magazine, and Everlast, the global leader in boxing, mixed martial arts and fitness related products, announced a partnership to develop an international fitness franchise, Everlast Fitness and offer Everlast’s boxing products in domestic TITLE Boxing Club locations.
The two powerhouse brands are joining together to form an international relationship in Mexico with aggressive expansion plans to bring Everlast Fitness worldwide. Everlast Fitness, a new international franchise concept, will offer members the same boxing and kickboxing Power Hour fitness classes as TITLE Boxing Club, in premiere fitness studios internationally. In addition, members will now have the ability to purchase both brands’ products from the retail areas located inside domestic TITLE Boxing Clubs. Elite Fitness Brands will serve as the holding company to both TITLE Boxing Club and Everlast Fitness, utilizing the same core management group, franchise leadership and brand efficiencies that led TITLE Boxing Club to be the number one fastest-growing franchise. Elite Fitness Brands plans to take the highly effective boxing and kickboxing workout global with both brands leading the charge.
“With Everlast’s capabilities in worldwide product distribution and TITLE Boxing Clubs position as the number one fastest-growing franchise, the formation of Elite Fitness Brands presents mutual benefits to all parties, including our franchisees,” said John Rotche, CEO of TITLE Boxing Club International. “The addition of Everlast products sold in our domestic clubs gives franchisees additional revenue streams and an added benefit to offer members a choice in their fitness product selections, which continues to set us apart from the competition.”
With Everlast’s roots firmly planted in product manufacturing and distribution worldwide, and TITLE Boxing Club’s number one fastest growing franchise ranking by Inc. Magazine, this international fitness concept proves to be a mutually beneficial opportunity. TITLE Boxing Club’s senior leadership team has a proven track record in franchising multiple successful brands and formed Elite Fitness Brands to offer their expertise in helping Everlast use its trusted brand name to get into the franchise game. Similarly, TITLE Boxing Club will benefit from the power of Everlast’s brand recognition, vast product inventory and points of distribution.
“We are the oldest brand in the world for the sport of boxing and have an extensive portfolio of world champion professional boxing and mixed martial arts athletes. Coupling our experience within the boxing space and extensive line of world-class products with TITLE Boxing Club’s proven business model, we believe this partnership puts both brands in the perfect position for long-term growth,” said Everlast CEO Neil Morton. “As a 105-year-old company that was built on authenticity and individuality, Everlast prides itself on only working with premiere brands, and we are honored to partner with TITLE Boxing Club and its proven track record in both fitness and franchising.”
