The Bay Club Company Announces Collaboration With Leisure Sports, Inc.
Posted: November 13, 2018 in Chains
The Bay Club
SAN FRANCISCO, CA – The Bay Club Company (“Bay Club”) announced it has agreed to acquire five properties from Leisure Sports, Inc. and enter into a development relationship for future opportunities. This agreement between two tradition-rich companies, both Northern California based brands, creates a premier membership offering throughout the West Coast.
As part of the agreement, Bay Club will merge ClubSport properties in Walnut Creek, Danville, Pleasanton and Fremont, in addition to a location in Portland, Oregon, bringing the total number of Bay Club properties to 26 across nine campuses in the Bay Club portfolio. The properties will be operated by Bay Club, and over time, they will be converted to the Bay Club brand name.
“We are honored with the opportunity to collaborate with the team at Leisure Sports, Inc. and are committed to bringing the combined value and benefits of our two brands to the members and employees throughout the West Coast,” said Matthew Stevens, President and CEO of The Bay Club Company. “Club West Collection and Executive Club offerings will give members expanded access to our unique four-quadrant model – focused on Fitness, Sports, Family and Hospitality.”
Bay Club entered the realm of hospitality by grouping complementary properties into campuses and offering its members a range of high-end lifestyle amenities. With these new additions, Bay Club’s portfolio will feature campuses in the Marin, San Francisco, East Bay, Peninsula, Silicon Valley, San Jose, Los Angeles, San Diego, and Portland markets.
“Finding a partnership that has a rich tradition and focus on Fitness and Hospitality is very exciting for our team of associates, as well as our members and guests,” said Steve Gilmour, President and CEO of Leisure Sports, Inc. “The ability for our two companies to collaborate on future development and innovate in both Fitness and Hospitality is a great marriage of our history.”
Leisure Sports, Inc. will continue to focus on the roll out of their Formula3, REV32 concepts with a studio opening in Lafayette in early 2019. In addition, they are developing a social club in downtown San Jose, as announced in June 2018. They will also continue to be the owner and operator of the Renaissance ClubSport in Aliso Viejo.
Leisure Sports, Inc. introduced the fitness resort concept under the ClubSport brand and in the early 2000s launched the expanded concept to include hotel rooms under a partnership with Marriott and the Renaissance brand. For 40 years, they have been an industry leader in hospitality and fitness programming, most recently launching their Formula3 concept.
Simpson Thacher & Bartlett and Brownstein Hyatt Farber Schreck, LLP are serving as legal advisors to Bay Club. Hanson Bridgett, LLP is serving as legal advisor for Leisure Sports, Inc.