The Bay Club Company Acquires Santana Row Location
Posted: June 22, 2015 in Chains
The Bay Club
SAN FRANCISCO, CA – The Bay Club Company, a California-based active lifestyle corporation, announced the addition of a 36,000 square-foot club in Santana Row, Silicon Valley’s premier shopping, dining, living and working destination. The new property rounds out The Bay Club Silicon Valley campus to include three locations: Bay Club Cupertino, Bay Club Santa Clara, and now, Bay Club Santana Row.
The Santana Row property will be modeled after The Bay Club Company’s other locations and Four Quadrant Playbook, which integrates fitness, sports, hospitality and family programs to create a modernized country club membership. The Bay Club Company plans to invest more than $1 million into the existing fitness facility with hospitality amenity upgrades including an Active Lobby – a lounge area where members can mingle post-workout with access to complimentary coffee, charging docks, a community workstation and complimentary Wi-Fi.
“We continually seek out strategic opportunities that add value for our members, and are pleased to bring our Four Quadrant Playbook to Santana Row’s high end retail shops and residential lofts,” says Lisa Graf, The Bay Club Company Executive Vice President of Operations. “We’re thrilled to be able to grow our Silicon Valley campus and bolster the modernized country club experience.”
Collette Navarrette, Director of Marketing at West Coast Federal Realty Investment Trust, adds: “We are eager to bring The Bay Club to the Santana Row neighborhood and look forward to offering the community its premier hospitality, fitness and social amenities.”
The acquisition comes shortly after The Bay Club Company announced its purchase of Spectrum Athletic Clubs’ portfolio of 11 properties in the greater Los Angeles area. The Bay Club Company’s campus concept groups multiple locations within a geographical area that feature complementary amenities, including fitness centers, athletic clubs, swim and tennis complexes, and country and golf clubs.
Bay Club Santana Row is located at 3055 Olin Avenue Suite 3000, San Jose, CA 95128. Look for further acquisition announcements throughout 2015, as The Bay Club Company continues to grow its California portfolio and debut in markets outside California.
