SoulCycle and ClassPass Announce Multi-Year Partnership
Posted: December 7, 2022 in Chains, Suppliers
SoulCycle
NEW YORK, N.Y. – SoulCycle, the transformational full-body fitness experience, and ClassPass, a leading global fitness and wellness membership, announces a multi-year partnership where SoulCycle classes are now bookable on the ClassPass app. Founded in 2006, SoulCycle changed the landscape of boutique fitness with their indoor cycling class that brings the joy of movement, music and community in one incredible setting.
“We have heard our members’ rally cries to add SoulCycle to our network,” said Fritz Lanman, CEO of Mindbody and ClassPass. “ClassPass brings members the world’s best fitness and wellness experiences, and we are thrilled to partner with SoulCycle to include this iconic lifestyle brand into our portfolio”.
While the fitness industry continues to rebound, cycling is still one of the most popular in-person fitness reservations booked on ClassPass. Additionally, in 2022, ClassPass saw a 95% increase in in-person fitness reservations from 2021. With more than 60 studios across the U.S. and London, SoulCycle is a premier destination for high-intensity cardio through pulse-pounding playlists and dance choreography within dark, candlelit studios.
“We are delighted to partner with ClassPass to share the magic of Soul with their members. SoulCycle is an extraordinary workout, one that exercises the mind, soul and body,” said Evelyn Webster, CEO of SoulCycle. “It’s an incredible opportunity to bring our legendary instructors, welcoming community and the thrill of the original cardio dance party to a wider audience.”
