Planet Fitness Returns As ‘The Biggest Loser’ National Gym Partner For Fifth Year
Posted: December 28, 2015 in Chains
Planet Fitness
NEWINGTON, N.H. – Planet Fitness, one of the largest and fastest-growing franchisors and operators of fitness centers in the United States, announced that the brand will be the national gym partner of NBC’s ‘The Biggest Loser’ for the fifth year in a row. Premiering Monday, January 4 (9-11 p.m. ET) with new host Bob Harper, ‘The Biggest Loser’ will feature an updated state-of-the-art gym powered by Planet Fitness.
The renovated “Biggest Loser” gym has modernized equipment to help contestants better achieve their fitness goals, including eight high-tech monitors on the walls of each side of the gym that will track contestants’ calories as well as heart rates. During this season, segments will feature the contestants discussing their fitness progress and working out at their hometown Planet Fitness locations. In addition, the season will include clips highlighting Planet Fitness’ 30-minute circuit and its easy-to-use equipment.
“Planet Fitness is known for our judgement-free, non-intimidating environment, and feeling comfortable working out is truly the first step toward setting and achieving your goals,” said Jamie Medeiros, VP of National Marketing at Planet Fitness. “We are excited to join ‘The Biggest Loser’ for another season as the national gym partner, and this year’s contestants are a testament to the fact that with support and encouragement, anything is truly possible.”
In the 17th season of ‘The Biggest Loser,’ Dolvett Quince and Jen Widerstrom return to train eight contestant teams of two, all with compelling stories. Seven teams (spouses, parent/adult child, siblings, relatives, best friends) will know each other, but one team will be two strangers – former “Celebrity Apprentice” contestant and the original “Survivor” winner, Richard Hatch, and ‘The Voice’ season two semi-finalist Erin Willett. The two share the same goal as the other 14 contestants – to change their lives and get healthy. Additionally, this season’s theme is ‘Temptation’ and contestants will learn how to deal with all kinds of temptations in the real world, ranging from food to money.
Planet Fitness has revolutionized the fitness industry with extremely low prices ($10 or $19.99 a month) and offers a variety of benefits including a hassle-free, non-intimidating environment called the Judgement Free Zone®, state-of-the-art cardio and strength equipment, fully equipped locker rooms, flat screen televisions, unlimited small group fitness instruction by a certified trainer and much more.
“The Biggest Loser” is licensed by Universal Partnerships & Licensing in association with Endemol Shine North America, the producers of “The Biggest Loser.”
