Planet Fitness Ranked #1 Smartest-Growing Franchise Brand
Posted: March 14, 2016 in Chains
Planet Fitness
NEWINGTON, N.H. – Planet Fitness, Inc. (NYSE: PLNT), one of the largest and fastest-growing franchisors and operators of fitness centers in the U.S., secured the number one position on the Franchise Times “Fast & Serious” list, which ranks the smartest-growing franchise brands that have staying power.
This announcement comes as Planet Fitness continues to aggressively expand their non-intimidating fitness concept throughout the country and internationally. The company recently announced their fourth quarter and fiscal year 2015 results with increased system-wide same store sales of 7.7% and an addition of 209 new stores system-wide.
“At Planet Fitness we have always focused on providing a high-quality, affordable, non-intimidating fitness experience, which is a concept that has resonated with a broad demographic and allowed us to grow our brand across the country and beyond,” said Chris Rondeau, chief executive officer of Planet Fitness. “This ranking is a true testament to the commitment of our dedicated Planet Fitness team, from our seasoned franchisees to the hard working employees in our clubs and at corporate headquarters.”
“Planet Fitness stands on top of our exclusive ‘Fast and Serious’ ranking, with an impressive growth record over three years,” said Beth Ewen, editor-in-chief of Franchise Times. “This is the only ranking that considers three years’ worth of data, to eliminate brands that might soar one year but then fade the next. Planet Fitness leads a strong group of 40 franchises that take a long-term view toward growth.”
Planet Fitness has revolutionized the fitness industry with extremely low prices ($10 or $19.99 a month) and offers a variety of benefits including a hassle-free, non-intimidating environment called the Judgement Free Zone®, state-of-the-art cardio and strength equipment, fully equipped locker rooms, flat screen televisions, unlimited small group fitness instruction by a certified trainer through the pe @ pf ® program, and much more. Additionally, as a member appreciation gesture, Planet Fitness offers free pizza on the first Monday of every month, and free bagels on the second Tuesday of every month while supplies last, as a reminder that it’s okay to treat yourself every once in a while.
