Planet Fitness Adds To Leadership Team And Appoints Jessica Correa As Senior Vice President Of Marketing
Posted: February 4, 2015 in Chains
Planet Fitness
NEWINGTON, NH – Planet Fitness, the innovative health club franchise known for its Judgement Free Zone® and affordable prices, today announced that Jessica Correa has joined the Planet Fitness leadership team as Senior Vice President of Marketing, reporting directly to Chief Executive Officer Chris Rondeau. Correa will oversee the company’s overall marketing initiatives to support business growth, enhance brand equity, build consumer awareness and support Planet Fitness franchisees.
Prior to joining Planet Fitness, Correa was Vice President of Marketing at CCA Global Partners (Carpet One Floor and Home) where she oversaw the marketing organization that supported over 1,000 independently owned retail stores in the U.S. and Canada. Prior to CCA Global, Correa held various marketing roles at Royal Caribbean International, including Director of Brand Innovation and Alliance Marketing where she launched cutting edge global brand platforms and drove the marketing strategy and execution for Oasis of the Seas, the largest and most innovative ship afloat.
“Jessica is an accomplished marketing executive with more than 15 years of leadership experience developing and executing successful marketing campaigns for global brands,” said Planet Fitness Chief Executive Officer, Chris Rondeau. “She has a proven track record of strategic positioning, creative conceptualization and marketing communication, and we are thrilled to welcome her to Planet Fitness as we continue to build upon the company’s growth and success.”
“I am excited to join Planet Fitness at such a pivotal point in the company’s evolution and expansion,” said Jessica Correa, Planet Fitness Senior Vice President of Marketing. “This is truly a dream job for a marketer because Planet Fitness is so well positioned with its memorable creative and the value and quality it offers to its members, and there is so much opportunity for growth. I look forward to developing innovative marketing strategies that will continue to make Planet Fitness the brand to watch in the industry.”
