Health and Fitness Club Industry News: Chains
Monday, August 3rd, 2026
Orangetheory Fitness Taps Grammy Award-Winning Director Dave Meyers for Latest Advertising Campaign
Posted: February 27, 2023 in Chains
BOCA RATON, FL - Orangetheory Fitness announces the launch of The Science Behind It, the brand's latest creative advertising campaign directed by Grammy Award-winner Dave Meyers. The campaign, which will air nationally across linear and connected TV, online video and other premium digital channels, highlights the science that drives the workout's design and leads to measurable results. Coming out of the pandemic and paving the way for consumers' mass return to IRL fitness, The Science Behind It signifies Orangetheory's powerful entry into 2023. Read More...
Xponential Fitness Takes on the Seas with Launch of Pure Barre, YogaSix and StretchLab Experiences on Princess Cruises
Posted: February 23, 2023 in Chains
IRVINE, CA - Xponential Fitness, the largest global franchisor of boutique fitness brands, has ushered in a new wave of boutique fitness as three of its brands debuted experiences this week on Princess Cruises. Pure Barre, YogaSix and StretchLab fitness classes are now available to guests onboard, with additional brand experiences to follow soon, including Club Pilates, CycleBar and STRIDE Fitness. Read More...
Crunch Fitness Fargo Providing Jobs, Benefiting Neighboring Businesses and Boosting Local Economy
Posted: February 22, 2023 in Chains
FARGO, N.D. - Crunch Franchise has opened its newest location, Crunch Fargo, a $5 million, 35,000-square-foot fitness facility, with $1 million dollars worth of state-of-the-art equipment. The facility, which formerly housed Toys R Us, is now welcoming up to 1,800 members daily. Crunch Fitness was also able to provide jobs to over 70 team members as one of the area's newest employers and is serving as a boost for Fargo's local economy, attracting more activity and businesses to the area. Read More...
FitnessOnDemand Named Exclusive Hardware Supplier for In-studio Streaming for Xponential Fitness
Posted: February 20, 2023 in Chains, Suppliers
MINNEAPOLIS, MN - FitnessOnDemand, a global leader in the collection, curation and provision of high-quality, premium digital fitness content, announces it has been named the exclusive hardware supplier for in-studio streaming for Xponential Fitness’ more than 2,500 studios nationwide. Effective immediately, FitnessOnDemand will provide Xponential+ content for their portfolio of ten world-class brands, creating a premium, seamless, in-studio digital experience for more than 590,000 studio members. Read More...
Manhattan’s First Permanent Indoor Pickleball Courts Debut at Life Time Sky
Posted: February 20, 2023 in Chains
NEW YORK, N.Y. - Life Time (NYSE: LTH), the country's largest owner and operator of pickleball courts across its network of luxury athletic country clubs, announces the opening of Manhattan's first permanent indoor pickleball courts at Life Time Sky, located at The Moinian Group's Sky luxury apartment building in Midtown West. Bahram Akradi, Life Time Founder, Chairman and CEO, world-ranked professional pickleball player Simone Jardim and pickleball pros and coaches from several of Life Time's Tri-State area locations officially christened the courts with high-level play. Read More...
Crunch Fitness White Station Flexes its Muscles by Providing Jobs and Catalyzing Activity at Nearby Businesses
Posted: February 15, 2023 in Chains
MEMPHIS, TN - Crunch Franchise celebrated their official ribbon cutting at its newest location, Crunch White Station, a $5 million, 40,000-square-foot fitness facility, with $1 million dollars worth of state-of-the-art equipment nestled on White Station Road in Memphis, Tennessee. Crunch Fitness also provided jobs to over 70 team members and is one of the newest employers serving as a boost for White Station's local economy by attracting more activity and businesses to the area. Read More...
World Gym Appoints New Vice President of Marketing
Posted: February 15, 2023 in Chains
LOS ANGELES, CA - World Gym, an iconic, globally recognized gym brand and originator of the full-service gym model that has, for over four decades, empowered millions of people around the world to improve their lives through fitness, has appointed Brea Ballard as Vice President of Marketing. Ballard will drive growth at World Gym through the creation and execution of impactful marketing initiatives. Read More...
Planet Fitness Recognized by Forbes as One of “America’s Best Employers” 2023
Posted: February 15, 2023 in Chains
HAMPTON, N.H. - Planet Fitness, one of the largest and fastest-growing franchisors and operators of fitness centers with more members than any other fitness brand, announces it has been recognized on the Forbes list of America's Best Employers 2023 in the Midsize Employers Travel & Leisure category. Of the 3,500 companies that were considered, Planet Fitness is one of 500 in the midsize employer category recognized this year for building a working environment that their employees would recommend. Read More...
VASA Fitness Builds on Strong Momentum in 2022 to Grow to 60 Clubs in 2023
Posted: February 10, 2023 in Chains
ENGLEWOOD, CO - VASA Fitness, a Great Place to Work certified company, announces plans for continued expansion in 2023 with nine new locations including its first club in Nebraska coming to Omaha in the second half of this year. By the end of 2023, VASA will operate 60 clubs across eight states with a focus this year on strengthening its presence in Illinois, Nebraska and Colorado. Read More...
Crunch Franchise Announces Newest Location in the Planned Development of Poinciana Lakes Plaza in Kissimmee, Florida
Posted: February 9, 2023 in Chains
KISSIMMEE, FL - Crunch Franchisee, CR Fitness Holdings, a leading franchisee of Crunch Fitness in the Southeast, announces the Spring 2024 opening of Crunch Poinciana, a five-million dollar, 35,000-square-foot fitness facility with state-of-the-art fitness equipment located in the newly developed Poinciana Lakes Plaza in Kissimmee, Florida. Read More...
