Health and Fitness Club Industry News: Chains
Wednesday, December 10th, 2025
Complimentary Mindful May Meditation Program Launches on Life Time App During National Mental Health Month
Posted: April 30, 2025 in Chains
CHANHASSEN, MN - Life Time (NYSE: LTH) is making it easier than ever to prioritize mindfulness during National Mental Health Month with the debut of its first-ever Mindful May program, dropping May 4 on the complimentary Life Time app. The program aims to be a valuable resource at a time when 75% of Americans report experiencing physical or mental symptoms from stress. Read More...
9Round International Partner Conquers the Grindstone 100
Posted: April 30, 2025 in Chains
GREENVILLE, S.C. - 9Round knows that real growth happens when you push yourself beyond what you thought was possible. One of their dedicated International Master Developers, Ariel Cabrera of Guatemala, who also happens to be a passionate endurance athlete, recently completed one of the toughest ultra marathons: the Grindstone 100 in the Shenandoah Valley. This event isn’t just a race; it’s a test of physical and mental endurance that few are brave enough to attempt. Read More...
24 Hour Fitness Unveils New Amenity Concepts Designed to Redefine the Member Experience
Posted: April 28, 2025 in Chains
CARLSBAD, CA - 24 Hour Fitness is expanding its premium fitness offerings with the launch of Recovery24 and Premium Fit24, two innovative amenities now available at select club locations nationwide. These new experiences are designed to elevate the fitness journey, offering members advanced recovery and high-tech strength training solutions in dedicated private environments. Read More...
UFC GYM and UFC FIT to Host Nationwide Fundraising Workout for Augie’s Quest
Posted: April 24, 2025 in Chains
LAS VEGAS, NV - UFC GYM and UFC FIT will host a nationwide, donation-based group workout on Sunday, May 4 to support Augie’s Quest to Cure ALS and honor ALS Awareness Month. This special event will raise funds for groundbreaking amyotrophic lateral sclerosis (ALS) research and provide care for those affected by the disease, with all proceeds going directly to the nonprofit. Participating UFC GYM and UFC FIT locations across the country will host a 90-minute, donation-based group workout. Read More...
Crunch Franchise Brings State-of-the-Art Fitness Facility to Norfolk, Virginia
Posted: April 23, 2025 in Chains
NORFOLK, VA - Crunch Fitness announces the opening of Crunch Norfolk in Norfolk, Virginia. The $5 million, 40,000-square-foot state-of-the-art fitness facility will open its doors in Fall 2025. Operated by Crunch Fitness franchisee Fitness Ventures LLC, Crunch Norfolk will create a new fitness offering for residents of Norfolk. Fitness Ventures LLC owns and operates Crunch Fitness locations across the U.S. Crunch Norfolk will be the Fitness Ventures LLC's 68th location nationwide and fourth location in Virginia, with plans to open at least 10 more gyms this year. Read More...
Life Time Foundation Expands Support of American Forests
Posted: April 23, 2025 in Chains
CHANHASSEN, MN - In celebration of Earth Month and its ongoing commitment to conservation, reforestation and protecting the planet, the Life Time Foundation has provided a $300,000 grant to American Forests to support the reforestation of the Rim Fire burn scar in California's Stanislaus National Forest, just west of Yosemite National Park. Read More...
24 Hour Fitness and Action for Healthy Kids Launch New Nationwide Partnership
Posted: April 22, 2025 in Chains
CARLSBAD, CA - 24 Hour Fitness announces a new national partnership with Action for Healthy Kids (AFHK), a leading nonprofit working to improve the health and wellbeing of children by bringing together educators, families and communities. This collaboration furthers 24 Hour Fitness' mission to transform lives through fitness by empowering young people and their communities to embrace lifelong wellness habits. Read More...
Crunch Fitness Announces Strategic Investment from Leonard Green & Partners; Continues Expansion In Florida With Acquisition Of Nine 24 Hour Fitness Gyms
Posted: April 16, 2025 in Chains
NEW YORK, N.Y. - Crunch Holdings, LLC ("Crunch Fitness"), a globally recognized powerhouse in the fitness industry, announces a strategic investment from Leonard Green & Partners ("LGP"), a leading private equity investment firm. Under the terms of the agreement, LGP will acquire a majority interest in Crunch Fitness from TPG Growth, the middle market and growth equity platform of global alternative asset management firm TPG and Crunch's minority shareholders. Read More...
Xponential Fitness Renews Partnership with Bilt Rewards
Posted: April 14, 2025 in Chains
NEW YORK, N.Y. - Xponential Fitness, one of the leading global franchisors of boutique health and wellness brands, announces a renewal of its partnership with Bilt Rewards, the pioneering network that transforms housing and neighborhood spend into rewards and benefits, bringing the power of fitness and rewards together. Read More...
EōS Fitness Powers into 2025, Setting New Fitness Industry Benchmarks
Posted: April 11, 2025 in Chains
DALLAS, TX - EōS Fitness launched into Q1 2025 with rapid growth, a new marketing campaign, in-gym innovations and impactful partnerships, laying the groundwork for a remarkable year ahead. From unveiling Will Power, the fitness industry’s first-ever brand character, to opening several new locations nationwide, EōS continues to expand and raise the bar for the fitness industry and redefine what it means to be a leader in the category. Read More...
Life Time Acquires High Performance Lifestyle Training (HPLT) to Complement Health and Wellness Experiences in NYC and Beyond
Posted: April 10, 2025 in Chains
NEW YORK, N.Y. - Life Time (NYSE: LTH), the nation’s premier healthy lifestyle brand, announces the acquisition of High Performance Lifestyle Training (HPLT), founded by entrepreneur Brian Mazza. As desirability for Life Time continues to grow, this new relationship will further extend Life Time’s presence in the health and wellness landscape in New York City and beyond, bringing unparalleled, curated experiences to Life Time members. Read More...
CR Fitness Holdings Opens 75th Crunch Fitness Location with State-of-the-Art Facility in Colleyville, Texas
Posted: April 7, 2025 in Chains
COLLEYVILLE, TX - Crunch Fitness is bringing its exciting and inclusive fitness experience to Colleyville, Texas, with the opening of its brand-new 3.0 location. CR Fitness Holdings, LLC, led by industry veterans Vince Julien, Geoff Dyer, Tony Scrimale and Jeff Dotson, now operates 75 locations across Texas, Florida, Georgia, North Carolina and Tennessee. With the opening of Crunch Colleyville, the company continues its mission to provide high-quality, affordable fitness options to communities across the country. Read More...
EōS Fitness Crowns 2025 Submit Your Fit Winners
Posted: April 4, 2025 in Chains
DALLAS, TX - EōS Fitness announced its annual Submit Your Fit contest winners for 2025, honoring five extraordinary members whose commitment to health and wellness has powerfully changed their lives. The campaign spotlights EōS members’ strengths, struggles and wins. Their collective experiences inspire and empower others to embark on journeys of their own. Read More...
Bay Club Expands Pacific Northwest Presence with Acquisition of Harbor Square Athletic Club in Greater Seattle Area
Posted: April 3, 2025 in Chains
SAN FRANCISCO, CA - The Bay Club Company ("Bay Club") has announced the strategic acquisition of Harbor Square Athletic Club, a premier fitness, tennis and swim club located just north of Seattle in Edmonds, Washington. This is Bay Club’s third acquisition in the Pacific Northwest since 2023, marking another significant milestone in the company’s ambitious growth trajectory. Read More...
Tens of Thousands Anticipated to Play Pickleball Simultaneously Across North America During Inaugural Agassi Open Play Day on April 12
Posted: April 2, 2025 in Chains
CHANHASSEN, MN - Life Time (NYSE: LTH), the nation's premier healthy lifestyle brand and operator of 785 dedicated pickleball courts across North America, is celebrating National Pickleball Month in a big way. On Saturday, April 12, Life Time will host the Inaugural Agassi Open Play Day, inviting thousands of players to take part in simultaneous open play from 12PM to 3PM EST on its pickleball courts across its portfolio of athletic country clubs. Read More...
JETSET Pilates Adds Seasoned Leadership to Drive Nationwide Growth
Posted: April 2, 2025 in Chains
MIAMI, FL - JETSET Pilates, the modern Reformer Pilates franchise known for its curated music and full-body workouts, is strengthening its leadership team with four key hires. The brand welcomes Alex Lyons as Vice President of Product and Talent; Christa Dellebovi as Director of New Studio Openings and Business Management; Uri Kenig as Head of Franchise Operations; and Ricardo Quesada as Vice President of Marketing. Read More...
Crunch Franchise Brings State-of-the-Art Fitness Facility to Austin, Texas
Posted: April 1, 2025 in Chains
AUSTIN, TX - Crunch Fitness announces the opening of Crunch South Park Meadows in Austin, Texas. The $6 million, 45,000-square-foot state-of-the-art fitness facility will open its doors in Fall 2025. The Undefeated Tribe currently has 27 Crunch locations in Texas and Oklahoma, with plans to open four additional locations in the Austin area and 14 locations across Texas, Oklahoma, New Mexico and Missouri this year. Read More...
Amped Fitness Expands into the Peach State With Their First Georgia Location
Posted: March 31, 2025 in Chains
COLUMBUS, GA - Amped Fitness, a fast-growing fitness chain, announces a new location in Columbus, Georgia, its first in the Peach State, slated to open in July of this year. Read More...
EōS Fitness and Project 150 Unite to Support Nevada Students
Posted: March 27, 2025 in Chains
LAS VEGAS, NV - EōS Fitness, the national High Value. Low Price. (HVLP) gym brand with more than 175 locations open or on the way, is embarking on its fourth consecutive year of partnership with Project 150, a local nonprofit dedicated to assisting homeless, displaced and disadvantaged high school students. Read More...
Life Time Eagle to be Company’s First Athletic Country Club Opening in Idaho
Posted: March 25, 2025 in Chains
EAGLE, ID - Life Time (NYSE: LTH) is bringing its first athletic country club to Idaho with the opening of Life Time Eagle in late spring 2025. The club will debut in two phases, with a racquet sport-focused phase one opening in the late spring and the full Life Time athletic country club experience launching in summer 2026. Read More...
