Primetime Fitness Accelerates Growth with Four New Crunch Gym Additions, Expanding Portfolio to 23 Locations
Posted: May 27, 2025 in Chains
Crunch
NEW FAIRFIELD, CT – Primetime Fitness, a Crunch Fitness franchisee, is significantly expanding its presence across Ohio and Michigan with the acquisition and new unit development of four new gyms, creating new fitness offerings for Midwest residents. The acquisition and development increased Crunch Fitness’ presence in Ohio and Michigan by 101,806 square feet, bringing the total number of facilities operated by Primetime Fitness to 23 locations nationwide. The new locations will undergo significant renovations and upgrades to enhance member experiences by August 2025.
“We’re incredibly excited about our momentum right now,” said Kevin Laferriere, CEO and President of Primetime Fitness. “Our team’s passion and disciplined execution is paving the way for our expansion. We’re honored to be working with the newly added team members and look forward to supporting the growth at these gyms.”
Each new location will operate under the Crunch Fitness brand, known for its high-energy environment, top-tier equipment, and commitment to making fitness accessible and fun. Renovations and upgrades include expanding the Relax & Recover® area, improving the existing floor plans, improving the lighting packages, repainting the stores, adding $1.2M in new equipment, adding new check-in desks, and updating the graphics and signage packages. Primetime Fitness is committed to enhancing the member experience across all newly developed and acquired gyms.
“This expansion reflects the talented leadership at Primetime Fitness,” said John D’Anna, Chief Development Officer at Crunch Fitness. “Primetime has consistently shown their commitment to increasing Crunch market share, brand integrity, and community engagement. Their ability to scale while maintaining operational excellence and a high standard of member experience is exactly what we look for in our franchise partners. We’re proud to support their continued growth and excited to see these new locations flourish.”
The expansion is also supported by CapitalSpring, which invested in Primetime Fitness in December 2023. “The expansion of Primetime Fitness’s footprint is a testament to our joint commitment to growing a dynamic and high-quality fitness platform,” said Wade Daniel, Partner at CapitalSpring. “We have immense confidence in the leadership team and their ability to execute on this strategic vision, and with this continued growth, we remain excited about the future of Primetime Fitness.”
Primetime Fitness is a leading developer of Crunch Fitness Franchises in North America. With the opening of these four new locations, the franchisee continues its mission to provide high-quality, affordable fitness options to communities across the country.
New locations include:
- Crunch Middleburg Heights – 6849B Pearl Rd, Middleburg Heights, OH 44130;
- Crunch Monroe – 1525 Mall Road, Monroe, MI 48162;
- Crunch Ann Arbor – 2723 Oak Valley Dr, Ann Arbor, MI 48103;
- Crunch Ypsilanti – 3020 Washtenaw Rd, Ypsilanti, MI 48197.
Crunch Fitness ranked #1 in the fitness category for the second year in a row and #32 overall in the annual Entrepreneur Franchise 500® – the world’s most comprehensive franchise ranking. Crunch Fitness continues to expand nationwide and push the bar with innovative offerings for its members.
