Health and Fitness Club Industry News: Chains
Tuesday, December 9th, 2025
Equinox Appoints Bindu Shah as Chief Marketing Officer and Chief Digital Officer
Posted: June 4, 2025 in Chains
NEW YORK, N.Y. - Equinox, the authority in high-performance luxury lifestyle, announces the appointment of Bindu Shah as Chief Marketing Officer and Chief Digital Officer. She is responsible for leading the development and execution of the brand's comprehensive marketing and digital strategy, with a focus on deepening brand awareness and driving both member acquisition and retention through seamlessly integrated experiences. Read More...
Life Time Comes to Idaho with Opening of Life Time Eagle
Posted: June 4, 2025 in Chains
EAGLE, ID - Life Time (NYSE: LTH), the nation's premier healthy lifestyle brand, opens phase one of its highly anticipated Life Time Eagle athletic country club. This initial opening centers around racquet sports, featuring nine indoor pickleball courts, six indoor tennis courts, a viewing area with lounge seating and a pro shop. The full 135,000-square-foot club experience is on schedule to open in summer 2026. Read More...
Bay Club Continues Investment Sprint With the Acquisition of 425 Fitness
Posted: June 2, 2025 in Chains
SAN FRANCISCO, CA - The Bay Club Company (“Bay Club”) announces the acquisition of 425 Fitness, a highly regarded group of fitness clubs in the greater Seattle area with three locations in Bothell, Redmond and Issaquah. The acquisition strengthens the Bay Club presence in Seattle and furthers its commitment to building vibrant, local communities throughout the Pacific Northwest, with its innovative Campus model centered on sports, outdoor recreation and active lifestyle experiences. Read More...
Gold’s Gym SoCal Sweeps International Accolades at 2025 Leadership Conference
Posted: June 2, 2025 in Chains
LOS ANGELES, CA - Gold’s Gym SoCal made a commanding impression at the 2025 Gold’s Gym International Leadership Conference, taking home six top honors across five competitive categories for its standout performance in 2024, the most awards earned by any franchise group globally. From membership and personal training to retail success and franchise leadership, Gold’s Gym SoCal stood out for its consistent performance, strategic execution and unwavering commitment to member experience. Read More...
UFC GYM Unveils Powerful Franchise Opportunity with UFC GYM Jiu-Jitsu
Posted: June 2, 2025 in Chains
LAS VEGAS, NV - UFC GYM, the groundbreaking extension of UFC, is introducing its newest franchise offering: UFC GYM Jiu-Jitsu. This signature studio model, featuring nearly 2,500 square feet of space dedicated to practicing one of mixed martial arts' most popular practices, is designed to deliver world-class Jiu-Jitsu instruction, integrated MMA-inspired programming and a strong community culture, making it an exciting business opportunity for passionate martial artists and entrepreneurs alike. Read More...
Pvolve Secures Five New Leases, Exceeding 50+ Studios in Development
Posted: May 28, 2025 in Chains
NEW YORK, N.Y. - Pvolve, the clinically backed fitness franchise that strengthens, stabilizes and mobilizes the body, is accelerating its nationwide growth with the signing of five new studio leases across four key U.S. markets. With over 50 locations in development, the brand continues to gain momentum in the booming wellness and boutique fitness sector. Read More...
Primetime Fitness Accelerates Growth with Four New Crunch Gym Additions, Expanding Portfolio to 23 Locations
Posted: May 27, 2025 in Chains
NEW FAIRFIELD, CT - Primetime Fitness, a Crunch Fitness franchisee, is significantly expanding its presence across Ohio and Michigan with the acquisition and new unit development of four new gyms, creating new fitness offerings for Midwest residents. The acquisition and development increased Crunch Fitness' presence in Ohio and Michigan by 101,806 square feet, bringing the total number of facilities operated by Primetime Fitness to 23 locations nationwide. The new locations will undergo significant renovations and upgrades to enhance member experiences by August 2025. Read More...
Life Time Opens First Location in Boulder, Colorado
Posted: May 27, 2025 in Chains
BOULDER, CO - Life Time (NYSE: LTH), the nation's premier healthy lifestyle brand, announces the opening of its highly anticipated Life Time Boulder athletic country club. Located in Central Boulder, the new 52,000-square-foot (36,000 indoors) destination marks the company's eighth location in Colorado. Read More...
24 Hour Fitness Awards $8,000 for Excellence in Coaching with San Diego Wave
Posted: May 21, 2025 in Chains
SAN DIEGO, CA - 24 Hour Fitness, a leader in the health and fitness industry, announces the recognition of two exceptional San Diego coaches and youth mentors, all during a soccer match between the San Diego Wave and the Portland Thorns. During the event, 24 Hour Fitness CEO and President, Karl Sanft, presented a $1,000 check for the Excellence in Coaching Award, bringing the total donated to $8,000 for local coaches, demonstrating their commitment to supporting the next generation of soccer players. Read More...
Life Time’s LTH Supplement Line Launches Third Collagen Product with Introduction of Refuel Protein Bar
Posted: May 15, 2025 in Chains
CHANHASSEN, MN - Life Time (NYSE: LTH), the nation's premier healthy lifestyle brand, is going all-in on collagen. The LTH supplement lineup has unveiled its new Refuel Protein Bar as the newest addition to its offerings of collagen-rich products as more consumers explore its ability to support joint health, skin elasticity, stronger hair and more. Read More...
North Castle Partners’ Prestigious “CEO Of The Year” Award To Tony Scrimale, Top Crunch Fitness Franchisee
Posted: May 14, 2025 in Chains
TAMPA, FL - North Castle Partners, a leading private equity firm and investment partner of CR Fitness Holdings LLC, the top franchisee for Crunch Fitness, has recognized CEO Tony Scrimale as the recipient of their 2025 "CEO of the Year" award. A tradition now in its 25th year, this marks the second time in the past four years CR Fitness Holdings has been awarded, a rare occurrence in the ceremony's history. Read More...
TSG Consumer to Acquire EōS Fitness
Posted: May 14, 2025 in Chains
SAN FRANCISCO, CA and DALLAS, TX - TSG Consumer Partners (“TSG”), a leading specialist private equity firm focused exclusively on the consumer sector, announces it has signed a definitive agreement to acquire EōS Fitness (“EōS”), a leading US operator of High Value. Low Price. (HVLP) gyms. EōS Chief Executive Officer Rich Drengberg will continue to head the company with his tenured leadership team and will retain a vested interest in the go-forward company. Read More...
24 Hour Fitness Closes on $305 Million Senior Secured Facility
Posted: May 14, 2025 in Chains
CARLSBAD, CA - 24 Hour Fitness, a 40-year leader in health and fitness, announces the successful closing of a $305 million senior secured facility provided by affiliates of The TCW Group. This transaction marks a significant milestone in the company's ongoing transformation, as it proactively addresses upcoming debt maturities, enhances liquidity and strengthens 24 Hour Fitness's position as one of the largest fitness club operators in the United States. Read More...
Workout Anytime Welcomes Larry Brayman as Chief Marketing Officer, Strengthening Leadership Team Amid Growth Surge
Posted: May 9, 2025 in Chains
ATLANTA, GA - Workout Anytime, the leading premium 24/7 fitness franchise with over 200 locations nationwide, announces the appointment of Larry Brayman as Chief Marketing Officer. This key leadership addition follows the recent naming of Jerry Pugh as CEO, reinforcing a bold new era of growth, innovation and brand elevation for the fitness franchise. Read More...
New Look, Same Heart: Gold’s Gym SoCal Revamps Original North Hollywood Club
Posted: May 8, 2025 in Chains
LOS ANGELES, CA - Gold’s Gym SoCal, the original home of serious training, is leveling up its North Hollywood location with bold, state-of-the-art upgrades. As the very first club in the SoCal franchise, which opened its doors 36 years ago, this iconic gym is getting a powerful refresh while staying true to the legacy that made it legendary. Read More...
Crunch Franchise Brings State-of-the-Art Fitness Facility to Brunswick, Ohio
Posted: May 7, 2025 in Chains
BRUNSWICK, OH - Crunch Fitness announces the opening of Crunch Brunswick in Brunswick, Ohio. The 24,000-square-foot state-of-the-art fitness facility will open its doors in Fall 2025. Operated by Crunch Fitness franchisee Fit Fusion, LLC, Crunch Brunswick will create a new fitness offering for residents of Brunswick. Read More...
EōS Fitness Exceeds 1.5 Million Members, Continues Rapid Nationwide Growth
Posted: May 7, 2025 in Chains
DALLAS, TX - EōS Fitness celebrates the impressive milestone of surpassing 1.5 million members. With more than 175 locations open or on the way, the national High Value, Low Price (HVLP) gym brand continues to elevate the fitness experience across its national footprint. Read More...
Drew Stauffacher Named New Brand President of 9Round Kickboxing Fitness, the World’s Largest Kickboxing Franchise
Posted: May 7, 2025 in Chains
GREENVILLE, S.C. - Drew Stauffacher has been named as the new Brand President of 9Round Kickboxing Fitness, the world's largest kickboxing franchise. Transitioning from the role of Vice President of Operations, this strategic move allows Stauffacher to leverage over 13 years of experience with the brand and focus on enhancing the member experience, strengthening franchise support and leading innovation to keep 9Round at the forefront of boutique fitness. Read More...
Crunch to Host Nationwide Fundraising Event to Support Augie’s Quest to Cure ALS
Posted: May 5, 2025 in Chains
NEW YORK, N.Y. - Crunch Fitness, a leading high-value, low-price announces it will host its nationwide fundraising event to support Augie's Quest to Cure ALS (Lou Gehrig's disease). The initiative will take place at participating Crunch Fitness, Crunch Select, and Crunch Signature locations nationwide on Saturday, May 31, from 9AM to 10:30AM local time, with the ability for Crunch members and non-members to participate, donate and help in the fight to find a cure for this debilitating disease. Read More...
Amped Fitness Powers Into Houston with Two Game-Changing Gym Openings
Posted: May 2, 2025 in Chains
HOUSTON, TX - Amped Fitness, a fastest-growing trailblazer in the fitness industry, is making a massive entrance into the Lone Star State with not one, but two brand-new locations landing in Houston this summer. Introducing: Amped Fitness Willowbrook and Amped Fitness Gessner, two state-of-the-art clubs set to redefine what a gym experience should look like. Read More...
