Health and Fitness Club Industry News: Chains
Friday, June 19th, 2026
Life Time Reinforces Leadership in VO2 Max and Metabolic Testing with National Rollout of New Technology to its Athletic Country Clubs
Posted: April 16, 2026 in Chains
CHANHASSEN, MN - As VO2 max and metabolic health regain attention as critical indicators of fitness, performance and longevity, Life Time (NYSE: LTH) is reinforcing its long-standing leadership in the space with a national rollout of next-generation SpiroFit technology to all of its clubs. A pioneer in bringing VO₂ max and metabolic testing into a club setting in 2005, Life Time is introducing a system that furthers the benchmark for delivering lab-grade metabolic data to its members across North America. Read More...
Leading Crunch Franchisee Ignites Team Competition with High-Energy “Battle HIIT Out” Challenge
Posted: April 15, 2026 in Chains
TAMPA, FL - CR Fitness Holdings, a leading and fast-growing Crunch Fitness franchisee with over one million members, is turning up the intensity with its latest group fitness competition, Battle HIIT Out. This high-energy, team-based challenge, designed to test strength, endurance, and teamwork, will be held on Saturday, April 25 for the majority of the participating clubs, and May 9 at remaining locations. Read More...
EōS Fitness Accelerates Growth With Acquisitions and Reinvestment in Q1 2026
Posted: April 15, 2026 in Chains
DALLAS, TX - EōS Fitness, the High Value. Low Price. (HVLP) gym chain with more than 225 locations open or on the way nationwide, opened 2026 with strong momentum as the brand continued to scale across core markets. EōS acquired 14 gyms, signed 11 new leases and opened three new locations, reinforcing its long-term growth strategy and commitment to reinvesting in the member experience. The continued expansion brings EōS closer to its goal of operating 250 gyms by 2030 while maintaining a sharp focus on consistency, innovation, value and accessibility. Read More...
USA Pickleball, Boys & Girls Clubs of America Announce Partnership to Grow Youth Access to Pickleball
Posted: April 15, 2026 in Chains
SCOTTSDALE, AZ - USA Pickleball, the National Governing Body for the sport, announces a national partnership with Boys & Girls Clubs of America (BGCA), a collaboration that will introduce pickleball to millions of youth across the country and significantly expand access to the fastest-growing sport in the United States. Read More...
VASA Fitness Launches Industry-First Personal Training App in HVLP Category, Redefining Coaching at Scale
Posted: April 13, 2026 in Chains
GREENWOOD VILLAGE, CO - VASA Fitness, a leading high-value, low-price (HVLP) fitness brand, announces the launch of its new Personal Training app, an industry-first innovation within the HVLP category that brings together certified coaching and advanced AI training technology to deliver a more personalized, connected fitness experience. Read More...
BODYBAR Pilates Launches First-Ever National Ad Campaign Featuring Real Members, Instructors
Posted: April 13, 2026 in Chains
FORT WORTH, TX - BODYBAR Pilates, a leading modern Pilates franchise, launches its first-ever national advertising campaign, marking a significant milestone in the brand's continued growth. Debuting across major digital and streaming platforms, the campaign stands out for one defining reason: every person featured is a real BODYBAR member or instructor. Read More...
Planet Fitness Named a Platinum Employer on 2026 Where You Work Matters List
Posted: April 9, 2026 in Chains
HAMPTON, N.H. - Planet Fitness, one of the largest and fastest-growing fitness center operators with more members than any other fitness brand, has earned a platinum badge on the 2026 Where You Work Matters list, a distinction recognizing the top U.S. employers. The Platinum Employer ranking, the highest tier for all companies evaluated, recognizes Planet Fitness' investments in the growth and development of its workforce. Read More...
UFC GYM to Launch Seven Locations in Spain as Part of Major Expansion
Posted: April 9, 2026 in Chains
MADRID, SPAIN - UFC GYM, a global fitness brand inspired by the training of UFC athletes, will enter the Spanish market with seven locations, marking a significant step in the brand's continued international growth. Read More...
Crunch Franchise Brings State-of-the-Art Crunch 3.0 Gym to San Rafael, California
Posted: April 8, 2026 in Chains
SAN RAFAEL, CA - Crunch Fitness announces the upcoming opening of Crunch San Rafael in San Rafael, California. The $4 million, 18,000-square-foot state-of-the-art fitness facility will open its doors in Summer 2026. Operated by Crunch Fitness franchisee Nor Cal Crunchers, LLC, Crunch San Rafael will be locatedacross the Golden Gate Bridge and the Richmond Bridge, creating a new fitness offering for residents of San Rafael. Read More...
Life Time Debuts First Luxury Athletic Country Club in Idaho, Bringing a 135,000-Square-Foot Wellness Destination to the Boise Area
Posted: April 8, 2026 in Chains
EAGLE, ID - Life Time (NYSE: LTH), a national health and wellness lifestyle brand, announces the grand opening of Life Time Eagle. The opening marks the company's first athletic country club in the state of Idaho and introduces a new wellness destination to the greater Boise region, with additional Idaho locations, including Meridian, planned over the coming years. Read More...
Crunch Franchise Brings State-of-the-Art Crunch 3.0 Gym to Coeur d’Alene, Idaho
Posted: April 6, 2026 in Chains
COEUR D'ALENE, ID - Crunch Fitness announces the upcoming opening of Crunch Coeur d'Alene in Coeur d'Alene, Idaho. The $5 million, 30,000-square-foot state-of-the-art fitness facility will open its doors in the fall of this year, with pre-sales beginning this summer. Operated by Crunch Fitness franchisee, Fit Fusion, Crunch Coeur d'Alene will create a new fitness offering for residents of North Idaho. Read More...
