Health and Fitness Club Industry News: Chains
Thursday, January 22nd, 2026
Empire Portfolio Group Acquires 11 Orangetheory Fitness Studios Plus Area Development Rights in Northern Virginia and Washington, D.C.
Posted: September 21, 2021 in Chains
NEW YORK, N.Y. - Empire Portfolio Group ("Empire"), a leading Area Developer and Franchisee of Orangetheory Fitness, the heart rate-based interval training fitness franchise, announced it has acquired eleven studios and the area development rights in Northern Virginia and Washington, D.C. The sellers include Alan Luchnick and Steve Kolakowski. This transaction marks Empire's fourth acquisition since partnering with Revelstoke Capital Partners ("Revelstoke") in December 2020 and strengthens Empire's position on the East Coast, which now includes a total of over 120 studios across nine states and Washington, D.C. Read More...
Xponential Fitness Unveils New, Tech-Driven Production Studio to Elevate Streaming Platform GO
Posted: September 16, 2021 in Chains
IRVINE, CA - GO, the fitness streaming platform from Xponential Fitness, Inc. (NYSE: XPOF), a curator of leading boutique fitness brands, has announced the debut of its upgraded production studio, XSTUDIO, further staking a claim in the world of digital fitness that has exploded in popularity since the pandemic began. Read More...
Crunch Franchise Announces Newest Location in West Cobb, Georgia
Posted: September 15, 2021 in Chains
WEST COBB, GA - Crunch Franchise has announced the upcoming June 2022 opening of Crunch West Cobb, a 32,000-square-foot fitness facility with state-of-the-art fitness equipment nestled in the heart of Marietta, Georgia. Crunch West Cobb is owned by Vince Julien, Geoff Dyer, Tony Scrimale, and Jeff Dotson, creating an ownership team with more than 100+ years of experience in the fitness industry. The Crunch team currently owns and operates 34 locations in Florida and Atlanta. Read More...
World Gym International Adds Franchises in Two New Texas Markets
Posted: September 15, 2021 in Chains
LOS ANGELES, CA - World Gym International, the iconic global fitness brand, has big plans for Texas. World Gym has signed franchise agreements for brand new gyms in Kyle and Cleburne, Texas. The two new gyms join World Gyms in Ingram Park in San Antonio, Beaumont, North Dowlen, Texas City, Burleson and a previously announced gym in Houston. World Gym Kyle will be owned and operated by Leyon Greene, a former professor of meteorology who saw the pandemic as an opportunity to go into business for himself while doing something he loved. Greene is currently scouting locations for his World Gym and hopes to be open in just a few months. Read More...
VASA Fitness Expands to Wisconsin and Illinois Later This Year
Posted: September 15, 2021 in Chains
DENVER, CO - VASA Fitness has announced it will open three new clubs in Illinois and Wisconsin between November 2021 and January 2022, the first in these states. VASA’s clubs in Illinois will be located in Villa Park and Joliet. VASA’s first Wisconsin location will be located in New Berlin. VASA is actively hiring team members for these new locations. VASA employees get to work in a fun, uplifting environment, helping make positive changes in members’ lives every day. Read More...
Life Time Announces Filing of Registration Statement for Proposed Initial Public Offering
Posted: September 13, 2021 in Chains
CHANHASSEN, MN - Life Time Group Holdings, Inc. ("Life Time") announced that it has publicly filed a registration statement on Form S-1 with the U.S. Securities and Exchange Commission ("SEC") relating to a proposed initial public offering of its common stock. The offering is subject to market and other conditions, and there can be no assurance as to whether or when the offering may be completed, or as to the actual size or terms of the offering. Life Time intends to apply to list its common stock on The New York Stock Exchange under the symbol "LTH". Read More...
EoS Fitness Celebrates Seven Years, Forges Partnership with the Challenged Athletes Foundation to Further Mission of Fitness for All
Posted: September 13, 2021 in Chains
CARLSBAD, CA - EoS Fitness is celebrating its seventh year as the High Value, Low Price gym for all fitness levels by building on its commitment to make fitness inclusive and accessible to all with a new companywide, long-term partnership with the Challenged Athletes Foundation (CAF). In the spirit of the company's commitment to better the communities it serves, EoS continues its legacy of working closely with a number of localized charitable organizations to support causes related to health, wellness and overall community improvement. Read More...
World Gym Partners with Myzone as its Official Wearable Technology Provider
Posted: September 9, 2021 in Chains, Suppliers
LOS ANGELES, CA - World Gym and Myzone announce a partnership where Myzone will be World Gym's official wearable technology provider. Using Myzone’s heart rate monitors and digital platforms, the World Gym community now has unlimited access to host challenges for members using technology that adapts to any ability and levels the playing field. Member challenges are just one way that Myzone helps to boost member retention and creates a more engaging experience for athletes. Read More...
Planet Fitness To Celebrate Grand Opening Of New “Judgement Free” Club In Elizabethton, Tennessee
Posted: September 8, 2021 in Chains
ELIZABETHTON, TN - Planet Fitness, one of the largest and fastest-growing global franchisors and operators of fitness centers with more members than any other fitness brand, has announced the grand opening for its new club in Elizabethton on Wednesday, September 15. The grand opening will kick off with a ribbon cutting ceremony at 1:00 PM with the Planet Fitness team, representatives from the Elizabethton Carter County Chamber of Commerce and local officials. The new club offers state of the art cardio machines and strength equipment, 30-Minute Express Circuit, numerous flat screen televisions, fully equipped locker rooms with day lockers and showers and more. Read More...
World Gym International Hires Expert Franchise Marketer Adam Kirschman to Grow Revenue for Franchisees
Posted: September 7, 2021 in Chains
LOS ANGELES, CA - World Gym International, an iconic global fitness brand, has named Adam Kirschman as its Vice President of Marketing. As World Gym’s Vice President of Marketing, Adam will lead World Gym’s marketing and creative teams while driving revenue growth for the franchise network and supporting the franchise development team in recruiting new franchisees. Read More...
Planet Fitness Names Publicis Groupe as New Agency of Record
Posted: September 1, 2021 in Chains
HAMPTON, N.H. - Planet Fitness, Inc. (NYSE: PLNT), one of the largest and fastest-growing global franchisors and operators of fitness centers with more members than any other fitness brand, announced it has selected a newly formed unit within Publicis Groupe, a global communications leader and the number one media buyer in the U.S., as its new agency of record following a strategic competitive review. Read More...
Retro Fitness Launches Join Now Media Agency
Posted: September 1, 2021 in Chains
WEST PALM BEACH, FL - Retro Fitness, a leader in high-value, low-price fitness, announced the launch of Join Now Media – Where Leads Become Joins, an in-house marketing agency created to support franchisees in their marketing efforts across America. The agency was created to reduce costs coming out of the pandemic and empower franchisees with in-depth knowledge of marketing, analytics and results. Read More...
Empire Portfolio Group Acquires 10 Orangetheory Fitness Studios Plus Area Development Rights in Charlotte, North Carolina and Regions of South Carolina
Posted: September 1, 2021 in Chains
NEW YORK, N.Y. - Empire Portfolio Group ("Empire"), a leading Area Developer and Franchisee of Orangetheory Fitness, the heart-rate based interval training fitness franchise, announced it has acquired ten studios and the area development rights in Charlotte, including parts of North Carolina and South Carolina. The sellers include Jay Thomas and Doug Birer. Read More...
Crunch Franchise Announces New Location in Parrish, Florida
Posted: August 27, 2021 in Chains
PARRISH, FL - Crunch Franchise announces the upcoming spring 2023 opening of Crunch Parrish, a 28,000-square-foot fitness facility, with state-of-the-art equipment and amenities on the western coast of Florida. Crunch Parrish is owned by Vince Julien, Geoff Dyer, Tony Scrimale and Jeff Dotson, who combined have built more than 120 Crunch clubs. They currently own and operate 32 Crunch locations with 10+ more in development across the east coast. Read More...
Inaugural Ride of a Life Time Event Aims to Raise One Million Dollars for Local Hospitals and Schools on September 25
Posted: August 27, 2021 in Chains
CHANHASSEN, MN - With children's health front and center, Life Time, one of the nation's premier healthy lifestyle brands, is inviting its members and local communities to hop on a bike to help raise money for local hospitals and schools across the country during its first-ever Ride of a Life Time on Saturday, September 25. Life Time has set a $1 million fundraising goal for the inaugural cycle event. Read More...
EoS Fitness Kicks Operations into High Gear, Opens Three New Gyms this Month
Posted: August 26, 2021 in Chains
CARLSBAD, CA - With a growing population across the country prioritizing health and overall wellness, people are increasingly seeking forward-thinking fitness centers with comprehensive offerings that go beyond the basics to help them reach their fitness and wellness goals. EoS Fitness is answering this call and raising the bar for gymgoers of all levels with the opening of three new signature High Value, Low Price gyms in three different states this month. Read More...
UFC GYM Celebrates Fourth Anniversary of Huntington Beach Location
Posted: August 25, 2021 in Chains
HUNTINGTON BEACH, CA - UFC GYM, the first major brand extension of UFC, celebrated the fourth anniversary of its Huntington Beach location on Saturday, August 28. The day was complete with a lineup of the brand's signature fitness classes featuring special guest UFC athlete instructors, a meet and greet with UFC athletes, a vendor village, the chance to win prizes and more. Read More...
PGA TOUR Champions Announces ClubCorp Classic
Posted: August 25, 2021 in Chains
IRVING, TX - PGA TOUR Champions and ClubCorp officials have announced the debut of an exciting new tournament joining the biggest names in golf with the biggest names in sports and entertainment at the ClubCorp Classic at Las Colinas Country Club in Irving, Texas from April 22 - 24, 2022. The four-year agreement in place through 2025 will showcase the very best on the PGA TOUR Champions alongside celebrities, as well as a truly unique amateur competition that will bring ClubCorp members inside the ropes to compete in the action. Read More...
Crunch Franchise Announces Newest Location in Mechanicsburg, Pennsylvania
Posted: August 18, 2021 in Chains
MECHANICSBURG, PA - Crunch Franchise has announced the upcoming October 2021 opening of Crunch Mechanicsburg, a $4 million, 28,000-square-foot fitness facility, with state-of-the-art equipment and amenities in the West Shore region of Pennsylvania. Crunch Mechanicsburg is owned by fitness industry veteran Chad Smith. Read More...
Life Time Launches Kids’ Versions of Most Popular Adult Group Exercise Classes
Posted: August 18, 2021 in Chains
CHANHASSEN, MN - Kids aged 5 to 13 can now experience some of Life Time's most popular group exercise classes with the launch of its all-new Kids Studio programming. Designed just for kids and available at its destinations across the country, Life Time, one of the nation's premier omnichannel healthy lifestyle brands, is debuting the classes as part of its already-robust junior membership offerings. Read More...
