Health and Fitness Club Industry News: Chains
Thursday, August 6th, 2026
GoodLife Fitness Roars into the ’20s with New Brand Campaign
Posted: January 15, 2020 in Chains
LONDON, ONTARIO - GoodLife Fitness is standing behind its country’s values of diversity and inclusion and pushing aside perfection-obsessed imagery with a bold new brand campaign: Canadian Strong. Developed alongside Toronto-based agency FCB, Canadian Strong breaks down common barriers of intimidation at the gym and focuses on being an inclusive and welcoming place. The spot champions different races and genders, ranges of body types as well as often concealed intimate body image moments and proves that we can all become stronger, regardless of our differences. Read More...
Workout Anytime’s Cookeville Tennessee Location Wins Franchise of the Year
Posted: January 9, 2020 in Chains
COOKEVILLE, TN - Cookeville’s Workout Anytime has been recognized as the franchise of the year. Workout Anytime opened in Cookeville in 2011, but new owners Jerry Pugh and EJ Williams took over the business in 2017, when the gym had less than 900 members. After a move into a new facility, the franchise now has nearly 2,200 members. The pair now own seven Workout Anytime locations and manage three more in Tennessee and Georgia. Read More...
UFC GYM Partners with Augie’s Quest to Cure ALS
Posted: January 8, 2020 in Chains
LOS ANGELES, CA - UFC GYM members across the United States are aiming to raise more than $250,000 during the post-New Year’s resolution period fitness surge in support of Augie’s Quest to Cure ALS, a nonprofit committed to changing the experience of people living with amyotrophic lateral sclerosis (ALS) by fast-tracking cutting-edge research to advance effective treatments and an ultimate cure. The fundraising campaign runs January 11 through February 8 at participating UFC GYM locations throughout the United States. Read More...
Town Sports International Holdings, Inc. Announces the Acquisition of Flywheel Sports, Inc.’s Studio Business
Posted: January 8, 2020 in Chains
NEW YORK, N.Y. - Town Sports International Holdings, Inc. ("TSI" or the "Company") (Nasdaq: CLUB), a diversified holding company and one of the largest owners and operators of fitness clubs in the Northeast, has announced that it entered into an agreement to acquire the studio business of Flywheel Sports, Inc. (“Flywheel”). The acquisition is expected to close in the first quarter of 2020, upon satisfaction of customary closing conditions. Established in 2010, Flywheel revolutionized competitive indoor cycling. Flywheel has expanded to 29 locations across the United States and multiple modalities and content, including its acclaimed results-driven indoor cycling and off-bike precision training workouts, including “FlyBarre” and “FlyFIT.” Read More...
Honors Holdings, the Largest Franchisee of Orangetheory Fitness, Acquires Significant Operations in New England
Posted: January 8, 2020 in Chains
ATLANTA, GA - Honors Holdings, a leading global franchisee of Orangetheory Fitness, the heart-rate based interval training fitness franchise, has announced their expansion into the northeast United States with several recent acquisitions including 12 corporate-owned studios and area development rights for both Massachusetts and Rhode Island, as well as more than 20 sub-franchised locations. Terms were not disclosed. Read More...
Anytime Fitness Makes History: First & Only Franchise with Locations on All Seven Continents; Sets Sail Aboard Antarctica21 Polar Vessel
Posted: January 8, 2020 in Chains
MINNEAPOLIS, MN - Anytime Fitness, one of the world's largest and fastest-growing fitness club chain, recently made history with the launch of its Antarctica gym. Onboard Antarctica21's newest cruise ship, Magellan Explorer, Anytime Fitness is now the only franchise --not Subway, not Pizza Hut, not even McDonald's-- to have locations operating on all seven continents. Tickets sold out for the Magellan Explorer's inaugural sail in June of 2019, which left shore for its first voyage on Thursday, November 28. Read More...
Planet Fitness Reaches 2,000th Location Milestone
Posted: January 7, 2020 in Chains
HAMPTON, N.H. - Planet Fitness, Inc. (NYSE: PLNT), one of the largest and fastest-growing global franchisors and operators of fitness centers with more members than any other fitness brand, announced that it has opened its 2,000th location in Colorado Springs, Colorado on December 31st, 2019. The Company also opened its 2,001st location on December 31, 2019, bringing its 2019 total openings to a record 261. Read More...
Town Sports International Announces the Acquisition of Flywheel Sports, Inc.’s Studio Business
Posted: January 6, 2020 in Chains
NEW YORK, N.Y. - Town Sports International Holdings, Inc. ("TSI" or the "Company") (Nasdaq: CLUB), a diversified holding company and one of the largest owners and operators of fitness clubs in the Northeast, announced that it has entered into an agreement to acquire the studio business of Flywheel Sports, Inc. (“Flywheel”). The acquisition is expected to close in the first quarter of 2020, upon satisfaction of customary closing conditions. Read More...
Equinox Unveils “Make Yourself A Gift To The World” Campaign
Posted: January 6, 2020 in Chains
NEW YORK, N.Y. - Equinox, a global high-performance lifestyle leader, has unveiled its 2020 brand campaign, “Make Yourself a Gift to the World,” a celebration and exploration of the positive effects that come from a deep devotion to oneself. Read More...
Blink Fitness Expands to Dallas – Fort Worth
Posted: January 6, 2020 in Chains
DALLAS, TX - Blink Fitness, an inclusive, affordable gym that values Mood Above Muscle, is expanding in Texas with four new spacious, state-of-the-art gyms offering monthly memberships starting at $10. Opening in the Dallas-Fort Worth (DFW) area for the first time, residents looking to forge forward with their new year fitness resolutions will be able to start building the positive vibes that are associated with exercise in four local neighborhoods beginning this month. Read More...
