Health and Fitness Club Industry News: Chains
Monday, September 14th, 2026
World Gym International Hires Expert Franchise Marketer Adam Kirschman to Grow Revenue for Franchisees
Posted: September 7, 2021 in Chains
LOS ANGELES, CA - World Gym International, an iconic global fitness brand, has named Adam Kirschman as its Vice President of Marketing. As World Gym’s Vice President of Marketing, Adam will lead World Gym’s marketing and creative teams while driving revenue growth for the franchise network and supporting the franchise development team in recruiting new franchisees. Read More...
Planet Fitness Names Publicis Groupe as New Agency of Record
Posted: September 1, 2021 in Chains
HAMPTON, N.H. - Planet Fitness, Inc. (NYSE: PLNT), one of the largest and fastest-growing global franchisors and operators of fitness centers with more members than any other fitness brand, announced it has selected a newly formed unit within Publicis Groupe, a global communications leader and the number one media buyer in the U.S., as its new agency of record following a strategic competitive review. Read More...
Retro Fitness Launches Join Now Media Agency
Posted: September 1, 2021 in Chains
WEST PALM BEACH, FL - Retro Fitness, a leader in high-value, low-price fitness, announced the launch of Join Now Media – Where Leads Become Joins, an in-house marketing agency created to support franchisees in their marketing efforts across America. The agency was created to reduce costs coming out of the pandemic and empower franchisees with in-depth knowledge of marketing, analytics and results. Read More...
Empire Portfolio Group Acquires 10 Orangetheory Fitness Studios Plus Area Development Rights in Charlotte, North Carolina and Regions of South Carolina
Posted: September 1, 2021 in Chains
NEW YORK, N.Y. - Empire Portfolio Group ("Empire"), a leading Area Developer and Franchisee of Orangetheory Fitness, the heart-rate based interval training fitness franchise, announced it has acquired ten studios and the area development rights in Charlotte, including parts of North Carolina and South Carolina. The sellers include Jay Thomas and Doug Birer. Read More...
Crunch Franchise Announces New Location in Parrish, Florida
Posted: August 27, 2021 in Chains
PARRISH, FL - Crunch Franchise announces the upcoming spring 2023 opening of Crunch Parrish, a 28,000-square-foot fitness facility, with state-of-the-art equipment and amenities on the western coast of Florida. Crunch Parrish is owned by Vince Julien, Geoff Dyer, Tony Scrimale and Jeff Dotson, who combined have built more than 120 Crunch clubs. They currently own and operate 32 Crunch locations with 10+ more in development across the east coast. Read More...
Inaugural Ride of a Life Time Event Aims to Raise One Million Dollars for Local Hospitals and Schools on September 25
Posted: August 27, 2021 in Chains
CHANHASSEN, MN - With children's health front and center, Life Time, one of the nation's premier healthy lifestyle brands, is inviting its members and local communities to hop on a bike to help raise money for local hospitals and schools across the country during its first-ever Ride of a Life Time on Saturday, September 25. Life Time has set a $1 million fundraising goal for the inaugural cycle event. Read More...
EoS Fitness Kicks Operations into High Gear, Opens Three New Gyms this Month
Posted: August 26, 2021 in Chains
CARLSBAD, CA - With a growing population across the country prioritizing health and overall wellness, people are increasingly seeking forward-thinking fitness centers with comprehensive offerings that go beyond the basics to help them reach their fitness and wellness goals. EoS Fitness is answering this call and raising the bar for gymgoers of all levels with the opening of three new signature High Value, Low Price gyms in three different states this month. Read More...
UFC GYM Celebrates Fourth Anniversary of Huntington Beach Location
Posted: August 25, 2021 in Chains
HUNTINGTON BEACH, CA - UFC GYM, the first major brand extension of UFC, celebrated the fourth anniversary of its Huntington Beach location on Saturday, August 28. The day was complete with a lineup of the brand's signature fitness classes featuring special guest UFC athlete instructors, a meet and greet with UFC athletes, a vendor village, the chance to win prizes and more. Read More...
PGA TOUR Champions Announces ClubCorp Classic
Posted: August 25, 2021 in Chains
IRVING, TX - PGA TOUR Champions and ClubCorp officials have announced the debut of an exciting new tournament joining the biggest names in golf with the biggest names in sports and entertainment at the ClubCorp Classic at Las Colinas Country Club in Irving, Texas from April 22 - 24, 2022. The four-year agreement in place through 2025 will showcase the very best on the PGA TOUR Champions alongside celebrities, as well as a truly unique amateur competition that will bring ClubCorp members inside the ropes to compete in the action. Read More...
Crunch Franchise Announces Newest Location in Mechanicsburg, Pennsylvania
Posted: August 18, 2021 in Chains
MECHANICSBURG, PA - Crunch Franchise has announced the upcoming October 2021 opening of Crunch Mechanicsburg, a $4 million, 28,000-square-foot fitness facility, with state-of-the-art equipment and amenities in the West Shore region of Pennsylvania. Crunch Mechanicsburg is owned by fitness industry veteran Chad Smith. Read More...
