Health and Fitness Club Industry News: Chains
Thursday, December 11th, 2025
Crunch Fitness Celebrates the Three-Million-Member Mark and Launches Crunch 3.0 – an Innovative Gym Design that Redefines Fitness Spaces and the Member Experience
Posted: January 8, 2025 in Chains
NEW YORK, N.Y. - Crunch Fitness, a leading high-value, low-price gym, has marked the milestone of reaching three million members and unveiled its latest gym design, Crunch 3.0, a brand-new layout to elevate and energize the gym-goer's experience. Through meeting the members' evolving needs and understanding where the wellness industry is heading, Crunch has selectively curated the updated design elements in Crunch 3.0 to amplify the member experience. Read More...
Life Time Foundation Awards Over $1.5 Million in Grants in 2024 to Support Environmental- and Youth-Focused Initiatives Nationwide
Posted: January 8, 2025 in Chains
CHANHASSEN, MN - The Life Time Foundation, the 501(c)(3) non-profit of Life Time (NYSE: LTH) dedicated to fostering a healthier planet and empowering healthy youth, distributed more than $1.5 million in grants to various organizations across the United States in 2024. These funds played a key role in supporting organizations that advance the Foundation's core initiatives: Healthy Planet, Youth Movement and Youth Nutrition. Read More...
VASA Fitness Debuts STUDIO LFT Strength Training in Four Colorado Clubs
Posted: January 8, 2025 in Chains
GREENWOOD VILLAGE, CO - VASA Fitness announces the opening of STUDIO LFT boutique-style strength training in four clubs in Colorado. Once the Colorado pilot concludes, VASA will communicate plans to roll out STUDIO LFT in both new and existing clubs across eight states. Read More...
Crunch Franchisee CR Fitness Holdings Announces Newest Location in Gainesville, Georgia
Posted: January 2, 2025 in Chains
GAINESVILLE, GA - CR Fitness Holdings LLC., the fastest-growing and leading franchisee of Crunch Fitness, announces the upcoming opening of Crunch Gainesville, a $5 million, 40,158 square-foot state-of-the-art fitness facility. CR Fitness Holdings, LLC. is operated by Vince Julien, Geoff Dyer, Tony Scrimale, and Jeff Dotson, who combined have more than 150 years of experience in the fitness industry. CR Fitness Holdings LLC. currently has 74 locations across Florida, Georgia, North Carolina, Texas, and Tennessee, with plans to expand into Arizona. The franchisee has plans to reach 100 clubs by 2026. Read More...
2025 Fitness & Wellness Trends: Creating Spaces That Drive Engagement, Well-Being and Community
Posted: January 2, 2025 in Chains
SAN FRANCISCO, CA - Active Wellness is excited about the opportunities ahead as they continue to align with emerging wellness & fitness industry trends. By integrating innovative technology, longevity-focused initiatives and a renewed emphasis on fun, Active is poised to deliver even greater value to our clients and partners. Here are 25 trends they see shaping the health and fitness landscape in 2025. Read More...
Pure Barre Powers Up 2025 with Challenges Designed for Long-Term Fitness Success
Posted: January 2, 2025 in Chains
IRVINE, CA - Pure Barre, the largest barre workout brand in the United States, is ringing in the new year with a series of engaging fitness challenges aimed at inspiring both new and current members. With the return of the First 10 Challenge and the Platinum Barre Challenge, Pure Barre is dedicated to promoting sustainable fitness routines and building strong communities throughout 2025. Read More...
EōS Fitness Introduces Will Power, Unveils Brand Revolution
Posted: January 1, 2025 in Chains
DALLAS, TX - EōS Fitness, a national High Value. Low Price. (HVLP) gym brand with over 175 locations open or on the way, is introducing its newest member, Will Power. More than just a symbol of what one can achieve, Will is here to instill inspiration, motivate gymgoers to move and remind everyone that obstacles are just opportunities in disguise. Read More...
Planet Fitness Donates More Than $10 Million Since 2016 to Boys & Girls Clubs of America to Advance Youth Wellbeing
Posted: December 30, 2024 in Chains
HAMPTON, N.H. - Planet Fitness, one of the largest and fastest-growing franchisors and operators of fitness centers with more members than any other fitness brand, announces that the Company has contributed more than $10.5 million to Boys & Girls Clubs of America since 2016 through its Judgement Free Generation philanthropic initiative, which aims to advance youth wellbeing and empower the next generation to foster kinder communities. In 2024 alone, Planet Fitness donated more than $1 million thanks to the support of many franchisees, members, team members and partners. Read More...
24 Hour Fitness Members Exercise Their Power in 2025 “Your Move” Campaign
Posted: December 30, 2024 in Chains
CARLSBAD, CA - 24 Hour Fitness, a 40-year leader in health and fitness, in partnership with creative partner InGoodTaste, announce the launch of "Your Move," an empowering new brand initiative that challenges members to prioritize their health, wellness and their vision for a better self. With competitive pricing, community-focused classes, newly updated gyms and memberships designed for maximum flexibility, the brand is making it easier than ever for people to take the first step toward a healthier lifestyle - it's your move. Read More...
Life Time Celebrates End of 2024 with Opening of Its Rosemount Athletic Country Club in Minnesota
Posted: December 27, 2024 in Chains
ROSEMOUNT, MN - Life Time (NYSE: LTH) announces the opening of its final athletic country club of 2024, Life Time Rosemount. The new destination marks a unique public-private partnership with the City of Rosemount and demonstrates the variety of ways the company continues to serve communities and grow its portfolio. Read More...
Life Time Expands Atlanta Presence with Opening of Life Time North Druid Hills
Posted: December 16, 2024 in Chains
ATLANTA, GA - Life Time (NYSE: LTH), the nation's premier healthy lifestyle brand, is expanding its national footprint, this time in Atlanta with the opening of its newest location, Life Time North Druid Hills. The new location marks the eighth Life Time location in Atlanta and the first in DeKalb County. Read More...
Planet Fitness Celebrates Tenth Year as Presenting Sponsor of Times Square New Year’s Eve Celebration
Posted: December 13, 2024 in Chains
HAMPTON, N.H. - Planet Fitness, one of the largest and fastest-growing franchisors and operators of fitness centers with more members than any other fitness brand, announces that it will return for the tenth consecutive year as the presenting sponsor of the Times Square's New Year's Eve celebration, in partnership with the Times Square Alliance and Countdown Entertainment. Read More...
HOTWORX Celebrates Significant Milestone with 700 Locations Opening in 7 Years
Posted: December 12, 2024 in Chains
NEW ORLEANS, LA - HOTWORX, the innovative infrared fitness studio franchise, announces a significant achievement of 700 studios open just seven years after the brand's founding. This milestone solidifies HOTWORX's position as one of the fastest-growing fitness brands in the world. Read More...
Crunch Franchise Brings State-of-the-Art Fitness Facility to Port St. Lucie, Florida
Posted: December 11, 2024 in Chains
PORT ST. LUCIE, FL - Crunch Fitness announces the opening of Crunch Port St. Lucie in Port St. Lucie, Florida. The $5 million, 55,000-square-foot state-of-the-art fitness facility will open its doors this winter. Operated by Crunch Fitness franchisee CR Fitness Holdings LLC, Crunch Port St. Lucie will be located in the former Keiser University building, creating a new fitness offering for residents of Port St. Lucie. CR Fitness Holdings, LLC is operated by Vince Julien, Geoff Dyer, Tony Scrimale, and Jeff Dotson, who combined have more than 150 years of experience in the fitness industry. Read More...
Orangetheory Fitness Launches New Brand Campaign Celebrating the Personal and Diverse Motivations Behind Fitness
Posted: December 11, 2024 in Chains
BOCA RATON, FL - Orangetheory Fitness, a global leader in science-backed, technology-tracked group fitness, announces the launch of its new brand campaign platform, "Every Reason is the Right Reason." This campaign marks the first public-facing expression of Orangetheory's renewed brand strategy and refreshed design system, centered on its promise of energizing everyone to live a longer, more vibrant life. Read More...
Life Time Unveils Multi-Million Dollar Transformation of Highland Park Athletic
Posted: December 7, 2024 in Chains
SAINT PAUL, MN - As one of the earliest clubs in its portfolio and ahead of its 30th anniversary, Life Time Highland Park unveils a multi-million dollar transformation and 20,800-square-foot expansion. Life Time (NYSE: LTH) opened the Highland Park club in November 1995. Today, the company operates more than 175 locations across 31 states and 43 major markets, including Toronto. Read More...
Crunch Fitness Franchise Unveils Its First 3.0 Gym Design with the Opening of Crunch East Plano
Posted: December 6, 2024 in Chains
PLANO, TX - CR Fitness Holdings, the largest, fastest-growing Crunch Fitness franchisee, announces the opening of Crunch East Plano, its second location in Plano, Texas, and sixth in the Dallas metro area. The new gym is the 72nd Crunch Fitness location for CR Fitness Holdings and the first to debut the brand-new Crunch Fitness 3.0 gym design. Read More...
Shiftwave Announces Multi-Year Deal with NFLPA, OneTeam Partners, and Exos to Enhance Athlete Health and Performance
Posted: December 4, 2024 in Chains
SANTA BARBARA, CA - Shiftwave, the groundbreaking wellness technology company, has entered a multi-year agreement with the NFL Players Association (NFLPA), OneTeam Partners, and human performance company Exos to transform the wellbeing of current and former players. Read More...
Crunch Franchise Brings State-of-the-Art Fitness Facility to San Antonio, Texas
Posted: December 2, 2024 in Chains
SAN ANTONIO, TX - Crunch Fitness announces the opening of Crunch Colonnade in San Antonio, Texas. The $10 million, 54,000-square-foot state-of-the-art fitness facility will open its doors in Summer 2025. This is the fourth location in San Antonio that is operated by Crunch Fitness franchisee The Undefeated Tribe. Read More...
Fitness International Hosts “Feeding America Day” on December 7 at Club Studio and on December 14 at LA Fitness Locations Nationwide
Posted: December 2, 2024 in Chains
IRVINE, CA - Fitness International, LLC, the owner and operator of LA Fitness and Club Studio, has partnered with Feeding America to feed families through fitness, committing to raise $150,000 for at least 9.6 million meals by the end of 2024. Read More...
