Orangetheory Fitness Names PATH Official Sustainable Water Provider for Corporate Events and Releases Co-Branded Refillable Bottled Water for U.S. Studios
Posted: March 24, 2021 in Chains
Orangetheory Fitness
FREMONT, CA – Orangetheory Fitness has partnered with PATH, the first refillable bottled water brand, to provide a custom-designed bottled water for OTF Corporate events and to make available in select studios nationwide. Featuring Orangetheory Fitness’ signature color, the sleek aluminum 20oz bottles are filled with ultra-purified water and can be infinitely refilled or 100% recycled.
“Our members have told us repeatedly that they are committed to reducing waste, and partnering with PATH is a key step to meeting that goal,” said Dave Long, CEO and Co-Founder of Orangetheory Fitness. “Offering our members a sustainable alternative to plastic bottled water not only helps with hydration during workouts but also reduces our impact on the environment—creating a full circle effect to live more vibrantly.”
PATH’s pH-balanced and electrolyte-infused Still water is housed in a sleek orange brushed-aluminum bottle, complete with a stylish, minimalist logo to encourage continuous reuse and refilling. Many Orangetheory Fitness studios feature refill stations to encourage reusing water bottles and reduce single-use plastic waste.
“Joining a brand that encourages taking care of yourself with a brand that’s trying to take care of the planet is a huge win,” said Shadi Bakour, CEO and Co-founder of PATH. “Hydration is obviously a key part of fitness, and a grab-and-go bottled water that is infinitely refillable allows members to interact with their favorite fitness brand both in and out of the studio.”
Ali Orabi, CMO and Co-founder of PATH, adds, “PATH is not just a water brand. We are an opportunity for all people to play a role in the vitality of our planet. Our unique co-branding program, like our partnership with Orangetheory Fitness, allows consumers to engage with their favorite brands in a new way and rep the planet by refilling.”
The co-branded refillable bottled water will be featured at Orangetheory Fitness corporate events beginning in 2021. Orangetheory Fitness PATH bottles are also available at select US studio locations.
