Club Insider

Lift Brands Wins Distinguished Franchise Update Media 2020 Innovation Award

Posted: August 27, 2020 in Chains

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CHANHASSEN, MN – Franchise Update Media conducted its second annual Franchise Innovation Awards contest this spring. The goal of the awards is to identify and recognize the franchisors creating and implementing the most original and successful innovative strategies and tactics to build their brand. Lift Brands tied for first in the Best PR Campaign category of the Marketing Innovation Awards for their Free 90-day FitnessOnDemand trial offered globally to the general public through Snap Fitness.

“Part of our overall mission is to make premium and well curated fitness content from around the world available to clubs and their members wherever and whenever they need it. Obviously when the COVID-19 pandemic broke and stay home orders began, there was an exponential and urgent need for streaming content. We were amazed at how quickly our global content partners like Sweat Factor, Daily Burn, SH1FT, Adventure 2 Learning and GymRa stepped forward to make their content instantly available for anyone who needed it.” – Uday Anumalachetty, divisional vice president, FitnessOnDemand.

A jury of 7 judges evaluated the innovation, objectives, and results of more than 130 entrants. Franchise innovators, game-changers, and disruptors competed in four categories: Marketing & Branding, Products & Services, Operations, and Human Resources.

Eighteen winners were chosen from among the four categories. Following the announcement of the awards, each winner was profiled in Franchise Update magazine. Additionally, the four finalists in the Marketing & Branding category were invited to present their winning campaign at the Franchise Leadership & Growth Conference in Atlanta.

Along with an award in the marketing category, Lift Brands received second place in the Most Innovative Building Design, Remodel or Prototype category of the Operations Innovation Awards for their Stand Out and Change Lives with the Snap Fitness of the Future concept.

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