Equinox Takes Personal Training To The Next Level, Unveils “Tier X,” World’s Most Advanced Health Coaching
Posted: August 18, 2016 in Chains
Equinox
NEW YORK, N.Y. – Equinox, a high-performance lifestyle leader, redefined the future of fitness with the debut of Tier X, an unprecedented personal training program that pushes the boundaries of what’s possible with elite coaching. Tier X, which represents the evolution of Equinox’s Tier 4 training program, reinvents “Personal Training” as “High Performance Lifestyle Management,” driving home the importance of a holistic approach to living a healthy lifestyle both inside and outside the four walls of the club.
The “X” of “Tier X,” used as both a symbol and letter, evokes Equinox’s belief in infinite potential and limitless transformation, while conveying that there is no one-size-fits-all approach to fitness—or life. Designed by master coaches and backed by scientific research, every Tier X plan is personalized to balance a trainee’s movement, nutrition and regeneration needs with specific lifestyle goals.
“We developed Tier X knowing that our members are constantly in search of ways to push boundaries and maximize the potential within themselves,” said Carlos Becil, Equinox Executive Vice President and Chief Marketing Officer. “Whether tackling goals large or small, Tier X empowers trainees with skills to transform their lives, and further deepens Equinox’s commitment to inspiring achievement and true high performance living.”
Tier X, offered exclusively at Equinox, is available to members looking to optimize their health and performance with the industry’s pinnacle lifestyle coaching program. The brand also offers Tiers 1,2,3 and 3-plus training options in its locations globally. Education for all Equinox trainers begins at the Equinox Fitness Training Institute (EFTI), with a progressive curricula updated in real-time to reflect the latest in science. Those who go on to become Tier X coaches complete an additional program that includes immersive education across a range of cutting edge subjects, as well as ongoing educational opportunities.
“The Tier X program is representative of a constantly evolving dialogue among Equinox’s most respected innovators from across disciplines,” said Alex Zimmerman, Director, Tier X. “We’ve pulled the best practices from the fields of movement, nutrition and regeneration—all grounded in the latest scientific research— to bring members a results oriented, customized program that transcends the traditional definition of personal training.
Tier X is currently available at 17 Equinox locations nationwide, with expansion planned for 2017 and beyond. More information is available at www.equinox.com/personal-training.
