Equinox and Maria Shriver Launch MOVE FOR MINDS, a Mind-blowing Gathering of Superstar Experts in the Mind and Body Health Arena

Posted: April 19, 2016 in Chains

Equinox

LOS ANGELES, CA – Equinox and Maria Shriver announced the inaugural MOVE FOR MINDS Experience, launching on Saturday, May 21. This groundbreaking event takes place at Equinox Sports Clubs in New York, Los Angeles, Orange County, San Francisco, Boston and Washington, D.C. Participants will engage their brains and bodies in physical fitness challenges including Equinox’s “The Cut,” a unique, cardio-forward boxing class, yoga and guided meditation, while also having the chance to explore a first-of-its-kind marketplace where they will meet and hear from the superstars of brain research, fitness, food, nutrition, stress/sleep and caregiving. MOVE FOR MINDS is an unprecedented gathering of empowered women, men and leading experts who believe funding women’s brain research will help us solve the Alzheimer’s epidemic and answer the question: Why are so many people getting Alzheimer’s and why are the majority of them women?

Joining Shriver across the six cities is a powerful collective of superstars from the areas of physical fitness, brain fitness, nutrition, food, meditation, sleep, caregiving and brain research:

Daniel Amen,M.D.,Psychiatrist and Founder of Amen Clinics, Author;
Marcus Antebi, Founder, Juice Press;
Carol Ash, D.O., Director of Sleep Medicine at Meridian Health;
Dale Bredesen, M.D., Director of Neurodegenerative Disease Research, UCLA;
Roberta Brinton, Ph.D., Expert in Neurodegenerative Diseases;
Pamela Brown, CNN Correspondent;
Jenna Bush Hager, NBC News Correspondent ;
Mallika Chopra, Businesswoman and Author Living with Intent;
Anna Chung, Equinox Sports Clubs’ Star Yoga Instructor;
Cat Cora, Chef, Author and Television Personality;
Patti Davis, Author and Daughter of President Ronald Reagan and First Lady Nancy Reagan;
C.C. Donelan, M.A., Director of Education for Brain Health & Wellness Center;
Keith N. Fargo, Ph.D., Alzheimer’s Association, Director of Scientific Programs and Outreach, Medical and Scientific Relations;
Molly Fox, Renowned Yoga Guru and Fitness Expert;
Patrick M. Fuller, Ph.D., Associate Professor of Neurology, Sleep Medicine, Harvard University;
Leeza Gibbons, Television and Radio Personality and Alzheimer’s Advocate;
Joshua Grill, Ph.D., Associate Director, UC Irvine Alzheimer’s Disease Research Center;
Risa Groux, Holistic Nutritionist;
David Harris, V.P. Health and Human Performance, Equinox Sports Clubs;
Liz Hernandez, “Access Hollywood” Correspondent;
Cheryl Hines, Actress, Producer, Director;
Gail Huff, Broadcast Journalist;
Mark Hyman, Director of the Cleveland Clinic Center for Functional Medicine;
Richard Isaacson, M.D., Director, Alzheimer’s Prevention Clinic at Weill Cornell Medicine and New York-Presbyterian;
Rebecca Katz, M.S., Educator, Chef and Author The Healthy Mind Cookbook;
Hoda Kotb, NBC Today Show Co-Anchor;
Jill Lesser, President, Women Against Alzheimer’s;
Jana Lewison, Equinox Sports Clubs’ Star Yoga Instructor;
Lisa Ling, Journalist and Host of CNN’s “This is Life with Lisa Ling”;
Max Lugavere, Filmmaker, Media Personality, Science Vlogger;
Maeve McCaffery, Equinox Sports Clubs’ Star Yoga Instructor;
Zachary Miller, M.D., Assistant Professor of Neurology, UCSF Memory and Aging Center;
Natalie Morales, NBC Today Show News Anchor;
Soledad O’Brien, Broadcast Journalist;
Norah O’Donnell, CBS This Morning Co-Anchor;
Rebecca Pacheco, Top Yoga and Meditation Teacher, Author of Do Your Om Thing;
Lu Parker, KTLA Correspondent and Former Miss USA;
Pam Peeke, M.D., Host of HER radio, Author of New York Times bestsellers Body for Life for Women and The Hunger Fix;
Jasmin Rahim, Nutrition Expert and Wellness Coach, Founder of Moving Nutrition;
Mimi Rieger, Equinox Sports Clubs’ Star Yoga Instructor;
Ann Romney, Former Massachusetts First Lady, Author and Global Ambassador, Ann Romney Center for Neurologic Diseases at Brigham and Woman’s Hospital;
Lily Sarafan, CEO, Home Care Assistance;
B. Smith and Dan Gasby, authors Before I Forget: Love, Hope, Help and Acceptance in Our Fight Against Alzheimer’s;
Anne Sweeney, Entertainment Executive;
Rudy Tanzi, Ph.D., Joseph P. and Rose F. Kennedy Professor of Neurology, Massachusetts General Hospital/Harvard; New York Times Bestselling Author Super Brain and Super Genes;
Anne Tumlinson, Founder of Daughterhood;
Joshua Wesson, Renowned Sommelier, Restaurateur and Television Personality;
Tracy Young-Pearse, Ph.D., Assistant Professor Harvard Medical School and Brigham and Women’s Hospital;
Josh Zabar, Owner, Immortal Herbs.

Additional MOVE FOR MINDS champions include:

Willow Bay, Director of USC Annenberg School of Journalism;
Jeffrey L. Cummings, M.D., Sc.D, Director of Cleveland Clinic Lou Ruvo Center for Brain Health;
Giada De Laurentis, Chef, Author and Television Personality;
Nelson Dellis, World Memory Champion;
Lisa Genova, Ph.D., Neuroscientist and Author “Still Alice”;
Arianna Huffington, Co-Founder, President, and Editor-in-Chief of Huffington Post Media;
Billie Jean King, Founder Billie Jean King Leadership Initiative, Co-Founder World TeamTennis;
Gayle King, CBS This Morning Co-Anchor;
Nancy Emerson Lombardo, Ph.D., Author Memory Preservation Nutrition, Brain Healthy Foods; Boston University Alzheimer’s Disease Center faculty; Co-Founder Alzheimer’s Association;
Glennon Doyle Melton, Author Carry On Warrior and upcoming Love Warrior;
Lauren Miller Rogen, Actress, Screenwriter and Founder of Hilarity For Charity;
Julianne Moore, Actress and Activist;
Ai-Jen Poo, Founder of Caring Across Generations;
Andy Puddicombe, Meditation and Mindfulness Expert, Co-Founder of Headspace;
Norman E. Rosenthal, M.D., Psychiatrist and Author Super Mind;
Bob Roth, Executive Director David Lynch Foundation;
Brooke Shields, Actress, Author, Mental Health Advocate;
Rita Wilson, Actress, Singer, Producer.

“Women are at the epicenter of the Alzheimer’s crisis which is why we must be at the heart of the solution,” said Shriver, a journalist, advocate and founder of MOVE FOR MINDS. “We can no longer afford to walk with this disease, we need to move. We need to be moving on all fronts—in laboratories, through the halls of Congress, on Main Streets in cities across the country. We need to move from questions to answers. I am proud to stand with Equinox Sports Clubs and the empowered collective of movers and shakers in creating a movement. MOVE FOR MINDS, I hope, will bring into the light a disease that is bankrupting our families and our nation and will take a page from the successful cancer and AIDS movements that have gone before it.”

“Our members live a high performance lifestyle where they want to keep both their bodies and their minds in the best shape possible,” said Scott Rosen, Chief Operating Officer, Equinox. “Equinox is committed to bringing Alzheimer’s and brain science out of research labs and hospitals into the clubs. As leaders in health and wellness, we are honored to partner with Maria Shriver, the premier advocate in Alzheimer’s advocacy and women’s empowerment, on the MOVE FOR MINDS experience.”

“As a researcher, I find this movement incredibly exciting,” said Dr. Roberta Brinton. “MOVE FOR MINDS is providing necessary funding for critical gender-based brain research, while at the same time bringing together women from all backgrounds to learn about the mind-body connection, and how to take good care of both.”

As reported in the Alzheimer’s Association’s Alzheimer’s Disease Facts and Figures Report:

Every 66 seconds someone in the United States develops Alzheimer’s and two thirds of them are women;
A woman in her early sixties is about two times as likely to develop Alzheimer’s than breast cancer over the remainder of her life;
By 2050, 16 million brains will have fallen victim to Alzheimer’s and a majority of them will belong to our mothers, sisters, daughters and friends;
Alzheimer’s is the only disease among the top ten causes of death in America that cannot be slowed, prevented or cured;
Per a recent WebMD and Shriver Report Snapshot: Insight into Alzheimer’s Attitudes and Behaviors, while 96% of survey respondents have heard of Alzheimer’s, nearly half aren’t concerned with getting the disease and only 11% have asked their doctors about preventing it.

One hundred percent of the proceeds from MOVE FOR MINDS will fund cutting-edge women’s brain research initiatives at partner organizations of The Women’s Alzheimer’s Challenge, an initiative of A Woman’s Nation, including the Alzheimer’s Association, Cure Alzheimer’s Fund, The Lou Ruvo Center at the Cleveland Clinic, The Ann Romney Center for Neurologic Diseases at Brigham and Women’s Hospital, and the research of Dr. Brinton.

“What Maria and the Move for Minds team are building with this initiative is unprecedented,” said Dr. Isaacson. “Bringing together internationally recognized experts in brain science, nutrition and fitness, caregiving, stress and sleep, to help women of all ages understand the mind and body connection, is a revolutionary step in bringing Alzheimer’s and brain-health to the forefront of our national consciousness.”

MOVE FOR MINDS will highlight the undeniable connection between brain health and physical health and educate, engage and empower a new generation of advocates. To be part of the experience or donate to an individual participant, please go to www.Crowdrise.com/MoveForMinds. If you want to learn more, please go to www.TheWomensAlzheimersChallenge.org. Home Care Assistance is the exclusive caregiving partner of MOVE FOR MINDS.

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