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Crunch Franchise Debuts New Training Center in Jacksonville, Florida

Posted: April 4, 2022 in Chains

Crunch FranchiseCrunch Franchise

JACKSONVILLE, FL – Crunch Franchise announces the launch of its first-ever comprehensive National Training Center in Jacksonville, Florida. The National Training Center, part of the new 34,000 square-foot, $4 million Crunch Harbour Village location, offers an in-depth curriculum covering gym operations, including planning, pre-sale, construction, marketing, sales, operations, group fitness, personal training and fitness education for Crunch Franchise owners and operations personnel. This fully operational gym brings classroom training to life with real-time, hands-on training in a gym environment.

“There is truly nothing like the level of training, development, and support that we provide our franchise network here at Crunch,” said Craig Pepin-Donat, Crunch Executive Vice President. “The investment in our National Training Center has dramatically elevated the support we provide to our franchise partners and their teams. Our goal is to create as many training ‘touch points’ as possible from the moment they sign a lease, move into pre-sale and buildout, and then into a fully operational gym.”

The Crunch National Training Center is part of Crunch University, which offers onboarding and educational programming. It is the setting for multi-day, in-person classroom and hands-on in-gym training and development sessions for franchise owners, executives, general managers, member service representatives, trainers, and cleaning staff.

Fitness trainers and class instructors receive specialized training through proprietary classes developed by Crunch for Crunch and accredited by the American Council on Exercise (ACE), the Athletics and Fitness Association of America (AFAA), and the National Academy of Sports Medicine (NASM). This training also provides Crunch team members with Continuing Education Units towards their certifications and includes the official accreditations for the HIITZoneā„¢, the Ride Studio, group fitness, personal training, and nutrition.

The National Training Center opening coincides with the launch of “Crunch Connected,” the brand’s comprehensive approach to its online learning-management system curriculum, classroom training, webinar series, and team communities for sharing best practices. The platform also offers additional support, resources, and networking opportunities that all team members in the Crunch system can access 24/7.

The Crunch Franchise training center is located at 13475 Atlantic Blvd. in Jacksonville, Florida. Learn more about Crunch Franchise at

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