Crunch Fitness Sells Six Sacramento-Area Clubs to JEM Wellness Brands
Posted: December 19, 2022 in Chains
Crunch Fitness
NEW YORK, N.Y. – Crunch Fitness announces the sale of six company-owned gyms across the Sacramento area to JEM Wellness Brands, a first-in-class health and wellness franchise concept operator. Club locations include Citrus Heights, Elk Grove, Folsom, Granite Bay, Howe Ave., and Rocklin, all of which are part of a significant commitment on behalf of JEM to develop and open 75 additional clubs by 2032.
The refranchising transaction between Crunch and JEM will further drive Crunch’s strategic growth objectives and strengthen the brand in the Northern California market.
“We’re excited for the opportunity to bring on a strong health and wellness partner in JEM Wellness Brands,” said Jim Rowley, Crunch Worldwide CEO. “Refranchising these gyms will allow JEM to accelerate their position in Crunch far faster than establishing new units, in turn allowing us to keep our focus on innovation and support of the franchise network.”
“Crunch is a powerful brand within the fitness space and has continued to demonstrate unparalleled growth and success within the industry,” said Alex Murphy, Partner & Managing Director, Atticus Franchise Group. “Sacramento is one of California’s fastest growing cities, and we see tremendous growth potential in partnership with Crunch.”
Fusing fitness with entertainment to make serious exercise fun, Crunch gyms are the best value in fitness. With an offering that includes top-quality cardio and strength training equipment, Olympic platforms, innovative group fitness programming, and a wide range of weekly classes, including BodyWeb with TRX®, Zumba®, Cardio Tai Box, Yoga Body Sculpt, and Fat Burning Pilates, Crunch has something for everyone. Members looking for additional guidance or motivation can take advantage of the brand’s certified Personal Trainers or the HIITZone™, a proprietary high-intensity interval group training program.
