ClubCorp Announces Completion of More Than $18 Million in Atlanta-Area Reinventions
Posted: January 26, 2016 in Chains
ClubCorp – The World Leader In Private Clubs
DALLAS, TX – ClubCorp — The World Leader in Private Clubs (NYSE: MYCC) — announces that, a little more than a year after expanding the ClubCorp Network in the greater Atlanta area, with now over 30 owned and operated golf and country clubs and two premier business clubs, the company has invested more than $18 million to reinvent club spaces and add new elements.
The reinventions focus on areas of golf, dining and social, allowing clubs to better appeal to every member of the family and making them more relevant within their communities. To further enhance the member experience, ClubCorp has introduced industry-leading membership programs, benefits and amenities, and with year-round social programming.
“We are proud of the progress we’ve made in improving the private club experience for members during our first year as leading owner and operator of private clubs in the Atlanta market,” said Eric Affeldt, ClubCorp president and CEO. “Reinvesting in our clubs — along with the Network benefits we offer and our experience in appealing to the lifestyle of today’s private club member — all add value and translate to a more active membership.”
ClubCorp has completed a broad spectrum of improvements at 11 of the clubs acquired in 2014, spanning reinvented dining experiences, refreshed private event space, golf course improvements, and new resort-style pool features. Clubs with enhancements include: White Columns Country Club, The Manor Golf & Country Club, and Atlanta National Golf Club in Alpharetta, Polo Golf & Country Club and Windermere Golf Club in Cumming, Flat Creek Country Club and Braelinn Golf Club in Peachtree City, Hamilton Mill Golf Club in Dacula, Olde Atlanta Golf Club in Suwanee, and White Oak Golf Club in Newnan.
Members of clubs in the Atlanta area also can enjoy ClubCorp’s unique O.N.E. program, which provides value-oriented benefits at the member’s Home Club, at clubs in the Atlanta market, and Worldwide. For Members with O.N.E., the Atlanta area now features one of ClubCorp’s largest markets with extensive golf and dining benefits at more than 30 clubs in the area and Worldwide benefits that include complimentary green fees and complimentary dining when traveling throughout the ClubCorp Network — now offering access to more than 300 private clubs and special offerings at more than 1,000 hotels, resorts and entertainment venues.
