Back Where it All Began: Gold’s Gym Expands Across Southern California
Posted: October 8, 2026 in Chains
Gold’s Gym
VENICE BEACH, CA – Every legend has a hometown. For Gold’s Gym, it is Southern California. Gold’s Gym has signed a 15-gym franchise development agreement with Roknipour Investment Group, bringing a new generation of Gold’s Gym locations to Los Angeles and Orange County and opening a new chapter of growth in the place where its story started.
That story began in 1965, when the first Gold’s Gym® opened its doors in Venice Beach. It became the Mecca of Bodybuilding and changed how the world thinks about fitness. Venice is still open, still iconic, and still the heart of our brand. Now more Southern California communities will have a Gold’s Gym® to call their own.
Roknipour Investment Group, based in Valencia, brings extensive experience in property development and management, along with deep roots in multi-unit franchising across the Los Angeles market. They know this region, and they know how to build in it.
“Gold’s Gym is recognized and respected around the world, but it was born in Southern California, and it means so much to us that our journey together begins here,” said Matt Roknipour, owner and CEO of Roknipour Investment Group.
From one legendary gym in Venice to 15 more on the way, our Southern California comeback is just getting started.
Read the full announcement here.
