Anytime Fitness Expands in Hong Kong
Posted: February 21, 2025 in Chains
Anytime Fitness
HONG KONG – Anytime Fitness (“AF”), the pioneer of 24-hour international fitness brands in Hong Kong, is poised to achieve unprecedented growth in the next two years. Currently, Anytime Fitness has successfully operated 34 gyms in Hong Kong. As a pioneer in 24-hour gyms, its strong momentum is expected to exceed the 50 gyms mark by the end of 2026.
This milestone further demonstrates Anytime Fitness’ leadership in the global fitness and wellness sector, with over 5,000 gyms worldwide. Anytime Fitness Asia (AFA) is the master franchisee in countries and regions including Singapore, Malaysia, Hong Kong, Indonesia, Taiwan, Thailand, Vietnam and the Philippines, managing nearly 450 gyms.
A Milestone Year
The rapid expansion in Hong Kong demonstrates AFA’s position as the fastest growing of Anytime Fitness’ international operators. The launch of the AF App optimizes members’ digital experience, including access control system, training plans, health tracking and information acquisition functions, making fitness accessible anytime and anywhere. Additionally, Anytime Fitness has entered into an ongoing global partnership with Evolt, a body composition analysis tool that scans over 40 body parameters to provide members with personalized, digitally driven insights to aid their fitness journey.
Committed to Community and Sports Development
Anytime Fitness Hong Kong has strengthened its focus on the community by entering into a two-year sponsorship partnership with the Basketball Association of Hong Kong, China (BAHKC). The sponsorship will support BAHKC’s participation in the FIBA Asia Cup and regional competitions in Southeast Asia and Mainland China, promoting health and teamwork on and off the court.
Diversity, Inclusion and the Anytime Starts Now Initiative
Through the “Anytime Starts Now” program, Anytime Fitness encourages people from all backgrounds to embark on a fitness journey. The brand is committed to creating a welcoming and inclusive environment to ensure that every member has the courage to take the first step towards a healthier life.
Johannes Raadsma, President and Co-Founder of Inspire Brands Asia, the holding company of Anytime Fitness Asia, said: “We believe fitness should be accessible to everyone, anywhere, at any time. As we continue to grow and innovate in the vibrant Hong Kong market, we will focus on creating a space where diverse cultures thrive, technology enhances experiences and communities feel supported. 2025 will be our most impactful year yet.”
