24 Hour Fitness Doubles Down on Women’s Soccer Support with San Diego Wave FC in 2024
Posted: February 23, 2024 in Chains
24 Hour Fitness
SAN DIEGO, CA – 24 Hour Fitness announces it has extended and expanded its partnership with San Diego Wave FC, delivering a premium level of support and enthusiasm with the 2023 NWSL Shield winners as the new back of kit partner. This is 24 Hour Fitness’ flagship partnership with women’s soccer teams in 2024, intended to foster better representation in sport and to drive stronger community connections in 24 Hour Fitness’ hometown.
As the Official Fitness Club Partner of San Diego Wave, 24 Hour Fitness will not only have a strong presence in Snapdragon Stadium and on the back of players jerseys, but will also support key community initiatives such as Fanfest and the Excellence in Coaching Award. This award, aimed at promoting healthy living in underserved high schools in Southern California, will honor four coaches who have demonstrated outstanding leadership and unwavering dedication to cultivating athletic excellence and lifelong wellness in their team. The four coaches will receive $1,000 for their sports program and a 1-year membership to 24 Hour Fitness.
“24 Hour Fitness has been an important member of the Wave family since our inaugural season, including working with the club to support important community initiatives,” said San Diego Wave FC President Jill Ellis. “The unprecedented growth of our partnership together is truly an incredible success story for both our businesses and both of our brands.”
“We are committed to a world where everyone can be more healthy and fit and women’s sports play a massive role in that,” says Karl Sanft, CEO of 24 Hour Fitness. “By elevating the incredible achievements of clubs like San Diego Wave, we can show people that everyone deserves to live an active life with all the rewards that can bring.”
The Wave is set to release the club’s first custom jersey on Tuesday, February 27. Look for the reveal on social feeds for San Diego Wave and, 24 Hour Fitness beginning at 7:00 a.m. PT.
Look for additional support from 24 Hour Fitness in women’s soccer in the coming months.
