YouFit Gyms Announces Multimillion Dollar Investment Into Locations; Sells Texas Locations to Retro Fitness
Posted: January 12, 2023 in Chains
YouFit Gyms
DEERFIELD BEACH, FL – YouFit Gyms, the popular nationwide fitness chain, announces its plans for a multimillion-dollar investment to further enhance their 70+ locations for their members.
“Providing state-of-the-art equipment and fitness programming at affordable prices is vital to YouFit’s continued success,” says Josh Rider, Chief Revenue Officer at YouFit Gyms. “As we continue to grow post-Covid, we are listening to our members’ requests and delivering more strength training, more free weights, and additional upgrades across all of our locations,” Rider continued.
In addition to the investment YouFit Gyms is making, they recently agreed to sell the YouFit Gyms Texas locations to Retro Fitness. Retro Fitness made an unsolicited approach to acquire the gyms in late 2022. This presents YouFit with a unique opportunity to invest even more into its existing locations, including new strength training platforms and equipment plus upgraded front desks and signage.
“Investing the capital into state-of-the-art equipment, in addition to launching indoor Pickleball along with adding more Les Mills classes to our schedule will give our members a better, more well-rounded fitness experience,” said Rider.
In addition to the club upgrades, YouFit’s multimillion-dollar investment will be allocated to increased marketing through national advertising campaigns that will be broadcast on Hulu, Univision as well as iHeartRadio stations in key markets. Commercials began airing in December 2022.
