WOODWAY Announces Strategic Partnership With Walkolution
Posted: June 15, 2022 in Suppliers
Woodway
WAUKESHA, WI – Woodway USA has officially formed a strategic partnership with Walkolution GmbH. The strategic partnership aims to introduce the novel and innovative workspace treadmill, manufactured by Walkolution GmbH, and powered by Woodway USA, to the North and South American markets. The Woodway booth (#1336) at IHRSA 2022 in Miami Beach will feature the Walkolution products.
The partnership includes the distribution of Walkolution products by Woodway in North and South America; distribution of certain Woodway products by Walkolution in markets outside of North and South America; and a strategic patent alliance and cooperation in research and development to achieve and defend global technology leaderships in the treadmill and training equipment segment.
Eric Weber, director of sales and marketing for Woodway USA, stated, “We believe, particularly in light of the recent pandemic, that expanding our offering with Walkolution will reinforce our commitment to healthy lifestyles and improving movement for numerous market segments. Our partnership with Walkolution provides a solution for corporate, multi-residential, resort/hotel segments that want to provide these opportunities to employees, residents, and other end-users.”
Dr. Eric Söhngen, CEO of Walkolution, commented, “With this strategic partnership, we aim to massively strengthen our presence in the North and South American market by making our product range accessible to Woodway’s extensive network of private, corporate and government customers. Furthermore, with the integration of certain Woodway products into the Walkolution product portfolio, we will be able to offer our performance-oriented customers high-intensity training solutions coupled with Walkolution’s award-winning signature design. Finally, we are also together pursuing the intention of becoming the definitive leader in the high-end treadmill segment to deliver population-wide and much needed solutions to the problems of sedentary lifestyles.“
