F45 to Open First Hotel Studio at Hilton Austin
Posted: June 15, 2022 in Chains
F45
AUSTIN, TX – F45 Training Holdings Inc. (NYSE: FXLV) (“F45” or the “Company”), the fastest growing fitness franchisor in the world according to Entrepreneur in 2022, announces plans to break ground on a new fitness studio at the downtown Hilton Austin, its first in a hotel. Set to open this fall, the new studio will span 1,236 square feet and will follow the same high-intensity, circuit-based format with which the fitness brand has become synonymous.
Hilton Austin guests, F45 members and local guest users will have access to F45’s full-body workouts, designed to improve strength, endurance and body composition, while taking in a stunning view of Austin’s skyline. Like other F45 locations, a series of TVs will be mounted on the walls to provide an organized, station-by-station diagram for each daily workout. Fitness-goers will be able to enjoy the new F45 studio for a drop-in fee, with a discount extended to Hilton Honors members and existing F45 members.
“We’re thrilled to bring the F45 experience to Hilton Austin’s guests and to our members in the surrounding Austin community,” said Adam Gilchrist, President, CEO and Chairman of F45. “We are excited about our partnership with Hilton Austin as it marks an important milestone in our ongoing efforts to make F45’s high-powered classes accessible to more people.”
“We’re always looking for unique amenities to elevate the guest experience and expand our connection to the local community,” said Joe Bolash, general manager, Hilton Austin. “We’re committed to promoting health and wellness, and this new on-site F45 studio will add value for both our hotel guests and F45 users looking to maintain their fitness goals while visiting or living in Austin.”
Gilchrist said, “With the goal of eventually expanding to other cities, Hilton Austin will serve as a test market for F45 as it marks the company’s debut of the first F45 studio inside a hotel in the world, welcoming hotel guests and F45 members. Given the hotel’s connection to the Austin Convention Center via sky bridge, the studio can also serve guests visiting Austin for business. We remain committed to our goal of bringing the World’s Best Workout to more people, and this partnership with Hilton Austin is an important step in achieving that goal.”
